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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "987c496f-4cd4-432a-a703-d58a6a7ca7b1", "role": "assistant", "content": "[{\"type\": \"page\", \"title\": \"美团外卖用户画像 - 2022年04月 - 行业研究数据 - 小牛行研\", \"url\": \"https://www.hangyan.co/charts/2811106456894440893\", \"content\": \"《美团外卖用户画像》： 用户总量：美团外卖的年交易用户在 21q3 达到 4.3 亿，仍保持较快增长。 按照美团 70%的市场和用户份额计算，行业整体年交易用户为 6.1 亿。\", \"score\": 0.7606688}, {\"type\": \"page\", \"title\": \"[PDF] 中国外卖产业调查研究报告 - 美团网\", \"url\": \"https://s3plus.meituan.net/v1/mss_531b5a3906864f438395a28a5baec011/official-website/865995bf-2b23-4bc3-bd34-fba61dea4486\", \"content\": \"后和90 后已经成为我国外卖消费的主力军， 外卖订单量远高于60 后和70 后。美团平台数据显示，2019 年前三季度，20-29 岁用户的订单量占比高达61.5%（见图 21） ，其中，20-24 岁用户的订单量占比为22.1%，25-29 岁 用户的订单量占比为39.4%。80 后特别是85 后同样是外卖 的主要用户群体， 其中， 30-34 岁用户的订单量占比为24.7%， 35-39 岁用户的订单量占比为5.9%。 80% 84% 88% 92% 96% 100% 男 女 美食 甜点饮品 生活超市 生鲜果蔬 其他 19 图21 各年龄段外卖用户订单量占比 数据来源：美团平台，以2019 年前三季度订单量为基准 外卖消费的品类构成呈现出显著的年龄差异。其中，80 后的外卖品类选择最丰富（见图22） ：美食品类订单量占比 在各年龄段中最低，而生活超市、生鲜果蔬品类的订单量占 比在各年龄段中最高。 总体而言， 90 后、 00 后对甜点饮品更 为喜好。 图22 各年龄段外卖订单品类对比 数据来源：美团平台，以2019 年前三季度订单量为基准 19岁以下 20-24岁 25-29岁 [...] 外卖产业的发展在一定程度上能够反映区域经济发展 的活力。 从美团外卖2019 年前三季度的经营数据来看， 我国 外卖产业区域差异显著，呈现出下述发展特征： 1． 外卖订单量与区域经济水平正相关， 消费品类具有地 方特色 从美团平台数据分析结果看，2019 年前三季度，华东地 区（包括山东、江苏、安徽、上海、浙江、江西）贡献了全 国33.8%的外卖订单量， 与该地区在全国GDP中的占比 （33.9%） 非常接近（见图8） 。华南地区（包括福建、广东、广西、海 南） 的外卖订单量占全国的18.7%， 高于其GDP占比 （17.3%） ， 在7 个地区中排名第二。之后依次为华北地区（北京、内蒙 古、河北、山西、天津） ，外卖订单量占比为12.8%；西南地 -10% 0% 10% 20% 30% 40% 50% 60% 70% 0 100 200 300 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 订单量 增长速度（右轴） 9 区（重庆、四川、云南、贵州、西藏）的占比为11.3%；华中 [...] 500 1000 1500 2000 2019Q1 2019Q2 2019Q3 单位：亿元 5 图3 2015 年至2019 年第三季度中国外卖产业的渗透率 数据来源：2015 年至2018 年渗透率数据来自Trustdata《2019 年上半年中国外卖行业发展 分析报告》 ，2019 年渗透率数据为各季度外卖产业交易额除以当季度餐饮业收入，其中，外 卖产业交易额数据来自Trustdata 《2019 年Q3 中国外卖行业发展分析报告》 ， 餐饮业收入数 据来自国家统计局 （二）美食、甜点饮品是外卖订单的主要品类，外卖服 务已经从餐饮美食外溢至生活超市、生鲜果蔬、鲜花绿植等 多个生活场景 从美团平台来看，美食仍是外卖订单的主要消费品类 （见图4） 。外卖第二大消费品类是甜点饮品。生活超市、生 鲜果蔬分列第三和第四大品类。其他品类包括鲜花绿植、美 妆、日用品、服饰鞋帽和母婴等，订单量占比较小，但增速 很快。随着配送效率的不断提升，外卖服务已经从餐饮美食 外溢至生活超市、生鲜果蔬、鲜花绿植等多个生活场景。通 过外卖满足甜品和水果等日常性需求、蛋糕和鲜花等节日性\", \"score\": 0.6852132, \"raw_content\": \"1 中国外卖产业 调查研究报告 （2019 年前三季度） 美团研究院 中国饭店协会 2019 年12 月 2 内容提要：2019 年前三季度， 中国外卖产业整体发展态 势良好，呈现出下述发展特征：保持快速增长态势，外卖产 业的渗透率继续提升；美食、甜点饮品是外卖订单的主要品 类；高线城市是主力消费市场；外卖消费时段呈现典型的双 驼峰特征，外卖对各地夜间经济的发展具有重要的促进作用； 女性比男性更喜欢点外卖，80 后和90 后是外卖消费的主力 军。中国外卖产业呈现出一些新的发展趋势：从新模式升级 为新业态； 竞争模式由“红利驱动”转向“效率驱动” 和 “品 质驱动” ； 外卖支撑区域经济发展； 外卖生态边界不断扩大。 建议重视下述方面的工作：对外卖产业秉持“包容审慎”监 管方式；大力推进政企协同共治；提升网络餐饮服务的线上 线下协同治理水平；切实降低餐饮商户的经营成本。 3 一、2019 年前三季度中国外卖产业发展特征 外卖产业是典型的“三新”经济。2019 年前三季度，中 国外卖产业整体发展态势良好。预计2019 年全年外卖行业 交易额将达到6035 亿元，相比2018 年增长30.8%。外卖品 类以美食和甜点饮品为主，正从餐饮向非餐饮拓展。中国外 卖产业的持续快速增长，不仅方便了广大民众的生活，也推 动了餐饮产业的线上线下融合发展，拓宽了消费应用场景， 创造了大量就业机会，为餐饮行业发展注入了新动能。 （一）中国外卖产业保持快速增长态势，外卖产业的渗 透率继续提升 根据知名的移动互联网大数据监测平台Trustdata 发布 的《2019 年Q3 中国外卖行业发展分析报告》数据，2019 年 前三季度中国外卖行业交易额为4420 亿元，接近2018 年全 年外卖行业交易额4613 亿元。预计2019 年全年中国外卖行 业交易额将达到6035 亿元 （见图1） ， 相比2018 年增长30.8%， 继续保持快速增长态势。 2019 年前三季度，中国外卖产业交易额依次为1200 亿 元、 1430 亿元、 1790 亿元 （见图2） ， 第三季度环比增长25.2%。 其中， 美团外卖2019 年第三季度日均订单量同比增长38.1% 至2680 万单。订单量的持续增长表明外卖在国民消费中的 作用进一步凸显，且外卖市场仍有巨大的增长潜力。 4 图1 2015-2019 年中国外卖产业规模与增长率 数据来源：Trustdata《2019 年上半年中国外卖行业发展分析报告》 图2 2019 年前三季度中国外卖产业交易额 数据来源：Trustdata《2019 年Q3 中国外卖行业发展分析报告》 随着市场规模的持续快速增长，外卖产业的渗透率继续 提升。 2018 年， 中国外卖产业的渗透率为10.8%， 到2019 年 第三季度，这一数据已提升至15.9%（见图3） 。2019 年前三 季度中国外卖产业的渗透率为13.6%， 根据Trustdata 《2019 年上半年中国外卖行业发展分析报告》预计，2019 年全年外 卖产业渗透率将达14.2%，相比2018 年提升3.4 个百分点。 1348 1792 2969 4613 6035 32.9% 65.7% 55.4% 30.8% 0% 10% 20% 30% 40% 50% 60% 70% 0 1000 2000 3000 4000 5000 6000 7000 2015 2016 2017 2018 2019E 单位：亿元 交易额 增长率（右轴） 1200 1430 1790 0 500 1000 1500 2000 2019Q1 2019Q2 2019Q3 单位：亿元 5 图3 2015 年至2019 年第三季度中国外卖产业的渗透率 数据来源：2015 年至2018 年渗透率数据来自Trustdata《2019 年上半年中国外卖行业发展 分析报告》 ，2019 年渗透率数据为各季度外卖产业交易额除以当季度餐饮业收入，其中，外 卖产业交易额数据来自Trustdata 《2019 年Q3 中国外卖行业发展分析报告》 ， 餐饮业收入数 据来自国家统计局 （二）美食、甜点饮品是外卖订单的主要品类，外卖服 务已经从餐饮美食外溢至生活超市、生鲜果蔬、鲜花绿植等 多个生活场景 从美团平台来看，美食仍是外卖订单的主要消费品类 （见图4） 。外卖第二大消费品类是甜点饮品。生活超市、生 鲜果蔬分列第三和第四大品类。其他品类包括鲜花绿植、美 妆、日用品、服饰鞋帽和母婴等，订单量占比较小，但增速 很快。随着配送效率的不断提升，外卖服务已经从餐饮美食 外溢至生活超市、生鲜果蔬、鲜花绿植等多个生活场景。通 过外卖满足甜品和水果等日常性需求、蛋糕和鲜花等节日性 需求，正在成为国民新的消费习惯。 4.2% 5.0% 7.5% 10.8% 11.3% 13.4% 15.9% 0% 3% 6% 9% 12% 15% 18% 2015 2016 2017 2018 2019Q1 2019Q2 2019Q3 6 图4 2019 年前三季度美团外卖订单量品类分布 数据来源：美团平台 甜点饮品品类增长迅速， 2019 年第三季度订单量同比增 长88.0%，超过同期外卖大盘增速。同时，甜点饮品呈现出 较为显著的季节性特征，即第二和第三季度由于天气炎热， 人们对奶茶、果汁、冰淇淋等饮品的消费意愿更高，甜点饮 品的外卖订单量大，而第一和第四季度的订单量则相对较少 （见图5） 。 图5 2018Q1-2019Q3 美团外卖甜点饮品订单量增长情况 数据来源：美团平台，以2018 年第一季度订单量为基准100，其他季度订单量进行折算 美食 甜点饮品 生活超市 生鲜果蔬 其他 -10% 0% 10% 20% 30% 40% 50% 60% 0 100 200 300 400 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 订单量 增长速度（右轴） 7 从美团平台来看，在美食的细分品类中，快餐小吃订单 量占比最高（见图6） 。之后依次为西餐、地方菜、海鲜/烧 烤、日韩料理等。香锅/烤鱼、特色菜、火锅、东南亚菜等其 他品类订单量占比相对较低。 图6 2019 年前三季度美团外卖美食细分品类订单量分布 数据来源：美团平台 在增速方面，海鲜/烧烤在美食的细分品类中表现最为 优异。 2019 年第三季度海鲜/烧烤品类订单量同比2018 年第 三季度增长53.0%，超过同期外卖大盘增速。同时，与甜点 饮品相似，海鲜/烧烤品类也呈现出较为显著的季节性特征， 即每年的第二和第三季度订单量大且增长较快，而第一和第 四季度的订单量相对较少（见图7） 。海鲜/烧烤搭配啤酒或 其他饮品，已经成为人们夏季消暑的常规餐饮选择。 快餐小吃 西餐 地方菜 海鲜/烧烤 日韩料理 其他 8 图7 2018Q1-2019Q3 美团外卖海鲜/烧烤订单量增长情况 数据来源：美团平台，以2018 年第1 季度订单量为基准100，其他各季度订单量进行折算 （三）外卖订单量与区域经济水平正相关，高线城市是 主力消费市场 外卖产业的发展在一定程度上能够反映区域经济发展 的活力。 从美团外卖2019 年前三季度的经营数据来看， 我国 外卖产业区域差异显著，呈现出下述发展特征： 1． 外卖订单量与区域经济水平正相关， 消费品类具有地 方特色 从美团平台数据分析结果看，2019 年前三季度，华东地 区（包括山东、江苏、安徽、上海、浙江、江西）贡献了全 国33.8%的外卖订单量， 与该地区在全国GDP中的占比 （33.9%） 非常接近（见图8） 。华南地区（包括福建、广东、广西、海 南） 的外卖订单量占全国的18.7%， 高于其GDP占比 （17.3%） ， 在7 个地区中排名第二。之后依次为华北地区（北京、内蒙 古、河北、山西、天津） ，外卖订单量占比为12.8%；西南地 -10% 0% 10% 20% 30% 40% 50% 60% 70% 0 100 200 300 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 订单量 增长速度（右轴） 9 区（重庆、四川、云南、贵州、西藏）的占比为11.3%；华中 地区（河南、湖北、湖南）的占比为10.9%；东北地区（黑龙 江、吉林、辽宁）的占比为8.2%；西北地区（陕西、甘肃、 宁夏、青海、新疆）的占比为4.5%。从图8 可以发现，相对 于人口占比，各地区（除东北外）的外卖订单量占比与GDP 占比的相关性更强。 图8 中国各区域外卖订单量、GDP、人口在全国的占比 数据来源：GDP、人口为各地统计局2018 年数据，外卖订单量为各地2019 年前三季度美团 平台数据 不同地区的外卖消费品类也存在差异。华南、西南地区 的甜点饮品类消费比例显著高于其他地区（见图9） ，这是由 于一方面南方人素喜甜食，另一方面南方天气炎热，人们习 惯通过饮品进行消暑。此外，通过数据分析还可以发现，华 东、华南等东南部沿海地区的生鲜果蔬类订单比例高于其他 地区，华北地区的生活超市类订单比例高于其他地区。 各地区的外卖美食细分品类同样存在消费差异。例如， 33.8% 18.7% 12.8% 11.3% 10.9% 8.2% 4.5% 0% 10% 20% 30% 40% 华东 华南 华北 西南 华中 东北 西北 外卖单量占比 GDP占比 人口占比 10 西南的海鲜/烧烤类和火锅类订单量占比明显高于其他地区 （见图10） ，这与川渝和云贵地区爱吃各类串串和火锅的美 食文化有关。东北地区的居民对日韩料理更为偏爱，日韩料 理类订单量占比显著高于其他地区，地方菜订单量占比又低 于其他地区。 图9 中国各区域外卖主要品类结构对比 数据来源：美团平台，以2019 年前三季度订单量为基准 图10 中国各区域外卖美食细分品类结构对比 数据来源：美团平台，以2019 年前三季度订单量为基准 在省级行政区中，广东省是我国外卖消费第一大省且领 70% 80% 90% 100% 华东 华南 华北 西南 华中 东北 西北 美食 甜点饮品 生活超市 生鲜果蔬 其他 40% 50% 60% 70% 80% 90% 100% 华东 华南 华北 西南 华中 东北 西北 快餐小吃 西餐 地方菜 海鲜/烧烤 日韩料理 香锅/烤鱼 特色菜 火锅 东南亚菜 11 先优势明显 （见图11） 。 江苏省、 浙江省分列第二、 第三位， 之后是北京市、山东省、四川省、河南省、上海市、辽宁省 和湖北省。 图11 我国外卖订单量前十省级行政区 数据来源：美团平台，以2019 年前三季度订单量为基准 2．高线城市是主力消费市场，且品类选择更加丰富 依据第一财经新一线城市研究所对中国377 个城市的划 分标准，北京、上海、广州、深圳4 个一线城市外卖订单量 占全国的比重为17.7%（见图12） ，成都等15 个新一线城市 外卖订单量的占比为25.8%， 无锡等30 个二线城市外卖订单 量的占比为21.6%， 汕头等70 个三线城市的外卖订单量占比 为17.6%， 韶关等90 个四线城市的外卖订单量占比为10.9%， 防城港等128 个五线城市的外卖订单量占比为6.3%。 由此可 见，一线、新一线和二线城市是外卖的主力消费市场，而三 线及以下城市的外卖消费市场有待进一步挖掘。 不同城市的外卖消费品类存在较大差异：从低线城市到 广东省江苏省浙江省北京市山东省四川省河南省上海市辽宁省湖北省 12 高线城市，美食品类占比逐步下降，同时其他品类的占比逐 步提升，特别是生鲜果蔬等品类（见图13） 。 图12 中国各线城市外卖订单量占比 数据来源：美团平台，以2019 年前三季度订单量为基准 图13 各级城市外卖订单品类对比 数据来源：美团平台，以2019 年前三季度订单量为基准 在美食细分品类中，从低线城市到高线城市，快餐小吃 品类占比逐步下降，而地方菜品类占比则显著升高，且地方 菜增加的占比份额与快餐小吃减少的占比份额基本相当（见 图14） 。西餐等其他品类在不同城市的外卖订单量占比差别 一线 新一线 二线 三线 四线 五线 80% 85% 90% 95% 100% 一线 新一线 二线 三线 四线 五线 美食 甜点饮品 生活超市 生鲜果蔬 其他 13 不大。 图14 各级城市外卖订单美食细分品类对比 数据来源：美团平台，以2019 年前三季度订单量为基准 从分城市外卖订单量来看，2019 年前三季度，北京、上 海、深圳、广州、成都、杭州、重庆、苏州、武汉、南京占 据前10名 （见图15） ， 四个一线城市构成了其中的第一梯队。 广州、成都、深圳、北京等城市的外卖产业在保持较大规模 的同时实现了较高的增速。 图15 美团外卖订单量前10 城市 数据来源：美团平台，以2019 年前三季度订单量为基准 40% 50% 60% 70% 80% 90% 100% 一线 新一线 二线 三线 四线 五线 快餐小吃 西餐 地方菜 海鲜/烧烤 日韩料理 香锅/烤鱼 特色菜 火锅 东南亚菜 北京 上海 深圳 广州 成都 杭州 重庆 苏州 武汉 南京 14 （四）外卖消费时段呈现典型的双驼峰特征，外卖对各 地夜间经济的发展具有重要的促进作用 1.外卖消费时段呈现典型的双驼峰特征 午间和晚间是我国外卖消费的两个高峰时段 （见图16） 。 其中，午间下单的峰值时段为11 时至12 时，该时段订单量 占全天的15.2%，而10 时至11 时、12 时至13 时的订单量 占全天的比例分别为5.9%和11.1%，午高峰呈现订单量大且 时间相对集中的特征。 晚间下单的峰值时段为18 时至19 时， 该时段订单量占全天的9.2%， 明显低于午间峰值订单量水平。 但晚高峰消费的持续时间较长，从16 时至21 时的5 个小时 内，各时段的订单量均超过晚间峰值时段订单量的一半。 图16 外卖订单下单时段分布 数据来源：美团平台，以2019 年前三季度订单量为基准 2.不同时段外卖消费的品类构成存在一定的差异 美食在全天各时段仍是外卖消费最主要的品类（见图 17） 。 甜点饮品在下午和晚间时段的订单量占比较高， 通过外 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 15 卖享用“下午茶”已成为越来越多居民的生活习惯。生活超 市各时段的订单量占比相对均匀，夜间的订单量仅次于美食。 图17 外卖品类消费时段分布 数据来源：美团平台，以2019 年前三季度订单量为基准 具体到美食细分品类，快餐小吃是人们解决早餐需求的 主要方式（见图18） ，而西餐、地方菜以及香锅/烤鱼等则在 快餐小吃的基础上丰富了人们午餐和晚餐的品类选择。海鲜 /烧烤品类在夜间的订单量占比较高，是人们宵夜特别是社 交宵夜的重要选择。 图18 外卖美食细分品类消费时段分布 数据来源：美团平台，以2019 年前三季度订单量为基准 50% 60% 70% 80% 90% 100% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 美食 甜点饮品 生活超市 生鲜果蔬 其他 40% 50% 60% 70% 80% 90% 100% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 快餐小吃 西餐 地方菜 海鲜/烧烤 日韩料理 香锅/烤鱼 特色菜 火锅 东南亚菜 16 3.外卖对各地夜间经济的发展具有重要的促进作用 在外卖品类日益丰富、配送越来越快捷便利、餐饮商户 主动延长营业时间等多种因素的共同作用下，外卖消费时间 已经从午高峰和晚高峰向全时段扩展，夜间消费订单占比明 显提升。 夜间经济 （晚18 时至凌晨6 时的经济活动） 是城市 活力的“晴雨表”。 在居民聚集的生活区域， 发展餐饮外卖、 闪购等“互联网+生活服务”，在满足市民夜间消费需求的 同时可以大幅降低扰民噪音和路面拥堵，扩大传统夜间经济 的服务范围，把方便快捷的夜间服务直接送到消费者家中。 2019 年前三季度，美团外卖的夜间订单量（晚18 时至凌晨 6 时）在全天订单量中的占比达到35.2%。 快餐小吃是夜间外卖订单的主力（见图18） ，西餐、地 方菜和海鲜/烧烤等品类紧随其后。20 时过后，地方菜的订 单量占比迅速下降，而海鲜/烧烤的订单量则继续增长并在 22 时至23 时达到全天峰值，之后订单量开始下降并一直持 续到凌晨时段（见图19） 。 海鲜/烧烤是极为少数的夜间订单 量大于日间订单量的外卖品类。 17 图19 海鲜/烧烤品类外卖订单量的分布时段 数据来源：美团平台，以2019 年前三季度订单量为基准 （五）女性比男性更喜欢点外卖，80 后和90 后是外卖 消费的主力军 1.女性的订单量占比达59.0%，且品类选择更加丰富 2019 年前三季度，女性的订单量占比达59.0%，男性订 单量占比为41.0%。在消费品类上，美食在男性外卖消费订 单中占比更高，而女性的品类选择则更加丰富。男性的美食 品类订单量占比比女性高3.3 个百分点（见图20） 。女性外 卖中甜点饮品和生鲜果蔬两个品类的订单量占比相对较高， 比男性分别高出2.9 和0.5 个百分点。生活超市及其他品类 的订单量占比则没有明显的性别差异。 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 18 图20 不同性别外卖订单量品类占比 数据来源：美团平台，以2019 年前三季度订单量为基准 2.80 后和90 后是外卖消费的主力军，外卖消费的品类 构成呈现出显著的年龄差异 当前，80 后和90 后已经成为我国外卖消费的主力军， 外卖订单量远高于60 后和70 后。美团平台数据显示，2019 年前三季度，20-29 岁用户的订单量占比高达61.5%（见图 21） ，其中，20-24 岁用户的订单量占比为22.1%，25-29 岁 用户的订单量占比为39.4%。80 后特别是85 后同样是外卖 的主要用户群体， 其中， 30-34 岁用户的订单量占比为24.7%， 35-39 岁用户的订单量占比为5.9%。 80% 84% 88% 92% 96% 100% 男 女 美食 甜点饮品 生活超市 生鲜果蔬 其他 19 图21 各年龄段外卖用户订单量占比 数据来源：美团平台，以2019 年前三季度订单量为基准 外卖消费的品类构成呈现出显著的年龄差异。其中，80 后的外卖品类选择最丰富（见图22） ：美食品类订单量占比 在各年龄段中最低，而生活超市、生鲜果蔬品类的订单量占 比在各年龄段中最高。 总体而言， 90 后、 00 后对甜点饮品更 为喜好。 图22 各年龄段外卖订单品类对比 数据来源：美团平台，以2019 年前三季度订单量为基准 19岁以下 20-24岁 25-29岁 30-34岁 35-39岁 40-44岁 45-49岁 50岁以上 80% 84% 88% 92% 96% 100%19岁以下20-24岁25-29岁30-34岁35-39岁40-44岁45-49岁50岁以上 美食 甜点饮品 生活超市 生鲜果蔬 其他 20 二、我国外卖产业的发展趋势 近年来，在技术发展和消费升级的双轮驱动下，外卖正 从餐饮行业的“线上渠道”升级为一种不可或缺的消费场 景，已渗透到与零售相关的多个领域，呈现出一些新的发展 趋势。 （一）外卖从新模式升级为新业态 近几年，我国外卖产业的增速远高于餐饮行业的增速， 从早午晚正餐到下午茶、夜宵等加餐，外卖正从餐饮的“线 上渠道”升级成为餐饮企业提升经营能力的必要手段。在餐 饮外卖使用户习惯养成的同时，又催生出鲜花、生鲜、日常 生活用品等非餐品的配送场景和需求。随着配送能力的不断 增强，也可为更多品类和全时段配送提供有效供给。 外卖正发展成为全时段、跨品类的新零售时代不可或缺 的消费场景。 它以用户的即时洞察为核心， 以大数据为驱动， 围绕着本地生活服务平台打通线上和线下消费场景，线上实 现交易闭环，线下通过即时配送完成交易履约，为用户提供 从需求发起到商品验收的一站式服务。外卖从一个新模式升 级为一个新业态，为餐饮和零售行业带来了新的时代红利。 （二）外卖产业的发展重心从需求侧向供给侧转换 2015-2018 年， 美团年度交易用户总数从2015 年的2.06 亿增至2018 年的4 亿，年均增速超过30%。截至2019 年第 三季度， 美团的年度交易用户数已达到4.36 亿。 而中国互联 21 网络信息中心数据显示， 网民规模的增速则由2011年的12.2% 下降至2018年的7.3%， 我国的互联网人口红利正逐渐消减。 加之我国宏观经济下行压力加大，社会消费品零售总额增速 放缓，各级商户经营压力不断增大。在此背景下，中国外卖 产业的发展重心正逐渐由需求侧向供给侧转换。 经过过去几年的积累，主流外卖平台已拥有较好的用户 规模、商户基础和配送体系。未来，供给侧数字化将是包括 餐饮在内的各类传统行业供给侧结构性改革的重点。外卖供 给侧数字化不是简单的提高菜品和服务的质量，而是通过扩 大有效供给、提高供给结构对需求的适应性和灵活性等具体 措施不断提升整个门店的运营质量，同时借助各种智能终端、 智慧点餐系统、收银系统等不断提升运营效率。外卖平台还 可以为商家提供订单管理、 集中采购、 峰值预测、 产品研发、 营销管理、供应链服务等方面的支持，助力商家发展，共建 繁荣生态。 （三）外卖产业的竞争模式由“红利驱动”转向“效率 驱动”和“品质驱动” 2019 年， 我国互联网餐饮服务行业继续由传统的依靠资 本、流量等的红利驱动模式向以服务、品质为主轴的“效率 驱动”和“品质驱动”模式转型，互联网餐饮服务平台的竞 争主轴也由价格竞争逐渐转变为更深层次的价值竞争，中国 外卖行业正告别传统的粗放式、外延式的发展阶段，迈入集 22 约式、内涵式发展新阶段。 1.外卖正成为消费者追求膳食均衡，“按时吃饭”、 “好好吃饭”的一种重要选择 随着人们健康意识的不断增强，吃得更营养、膳食搭配 更合理已成为大趋势。不过，因为种种原因，具有较高支付 能力但局部地区仍然难以获得新鲜健康食品的“食品荒漠” 问题依然存在，如工作在城市郊区新建的产业园区、居住地 附近缺乏生活服务设施供给等。外卖通过拓展商家的服务能 力在一定程度上缓解了这一问题。外卖可以让消费者足不出 户就能有更多的选择， 特别是对于一些健康品类。2019 年前 三季度， 美团外卖轻食订单量同比增长102%，轻食作为一种 健康饮食方式正受到越来越多人的欢迎。 三餐规律是健康生活的基本保障。但是很多人因为时间 有限或者工作不便，难以通过堂食或者自己做饭保障按时吃 饭，而外卖的便捷性和及时性可以解决这一问题。美团外卖 《按时吃饭数据报告》显示，2019 年，71%的用户通过美团 外卖保证了午饭的按时按点。此外，针对繁忙又希望按时吃 饭的用户，美团外卖专门设计了“预点单”功能。用户可通 过这一功能提前下单，预订喜欢的商家和餐品并设定送达时 间。 2.外卖食品封签的创新运用让用户更放心，外卖产业的 食品安全水平大幅提升 23 党中央、 国务院高度重视食品安全工作。 2019 年5 月20 日发布的《中共中央国务院关于深化改革加强食品安全工作 的意见》指出，要进一步加强食品安全工作，确保人民群众 “舌尖上的安全”。以美团为代表的互联网餐饮服务平台积 极响应党中央、国务院的号召，在外卖业务实践中不断强化 食品安全工作， 以实际行动提升外卖食品安全水平。2017 年 12 月，美团外卖率先推出外卖“放心签”。 商家使用封签加 封餐饮外包装，美团外卖骑手在取餐时予以确认，并在配送 过程中保持餐食封签的完整性。用户收餐时如封签已损坏， 可拒绝收餐。作为外卖创新的小工具，封签有力地保障了外 卖食物的食品安全。2019 年前三季度，美团外卖在全国范围 内推广使用“放心签”，并通过政企合作、商家定制等方式 不断丰富“放心签”的投放形式。 3.积极践行社会责任，多方协同加强环境保护 外卖行业的快速发展带来一次性餐具环保问题，在“限 塑禁塑”的大背景下，政府、平台、用户、商家多方协同， 加强环境保护，探寻解决方案。 2018 年以来， 在美团外卖平台下单勾选“不需要餐具” 选项的用户逐渐增多，2019 年7 月，选择该项功能的用户数 量超过了500 万（见图23） 。选择“不需要餐具”用户数最 多的城市前5 名依次为上海、北京、广州、深圳、成都（见 图24） 。2019 年2 月上海市政府公布《上海市生活垃圾管理 24 条例》后，美团外卖平台上海市用户选择“不需要餐具”的 数量快速增长， 2019 年8 月超过了100 万人。 2017 年8 月， 美团外卖发起青山计划，将每月最后一天设立为“美团外卖 环保日”。 图23 美团外卖选择“不需要餐具”的用户数量 数据来源：美团平台 图24 美团外卖选择“不需要餐具”的用户数量的前5 城市 数据来源：美团平台 （四）外卖支撑区域经济发展 外卖是促进消费的重要抓手。2019 年前三季度，全国餐 0 100 200 300 400 500 6002018年1月2018年4月2018年7月2018年10月2019年1月2019年4月2019年7月2019年10月单位：万 0 20 40 60 80 100 1202018年1月2018年4月2018年7月2018年10月2019年1月2019年4月2019年7月2019年10月 单位：万 上海 北京 广州 深圳 成都 25 饮收入32565 亿元，同比增长9.4%，高出社会消费品零售总 额增速1.2 个百分点，餐饮对消费的拉动作用进一步增强。 外卖作为餐饮的重要组成部分，2019 年前三季度同比增长 28.5%，远高于社会消费品零售总额和餐饮大盘的增速。 外卖是吸纳就业、 维护社会稳定的重要 “稳定器” 。 以新 兴的外卖配送为例， 2017 年有220 万人在美团平台上从事过 配送，2018 年达到270 万人，截止到2019 年第三季度，过 去一年内通过美团平台获得收入的骑手已达到370 万人。日 活跃骑手的数量， 也从2018 年的日均60 万人增加到2019 年 的近75 万人。 此类岗位就业门槛低， 灵活性强， 具有蓄水池 作用，能够增强社会弹性，对扶贫也很有帮助。国家扶贫办 进行的比对显示， 2019 年9 月美团外卖骑手中建档立卡的贫 困人员有20 多万人。 外卖激发了传统商圈的活力。通过完善配送基础设施、 优化商家供给，外卖延伸了传统商圈的服务半径，激发了区 域居民的消费活力，一定程度上缓解了城市生活服务供给不 充分、不平衡的问题。同时，外卖是连接商业和社区的重要 纽带，是发展区域经济的重要抓手，外卖和上下游产业链之 间形成的新生态、与生鲜零售等融合产生的新模式都进一步 激发了区域经济的活力。 （五）外卖生态边界不断扩大 经过多年的高速发展，目前中国外卖行业已形成以外卖 26 平台为中心， 连接用户侧、 商户侧及配送侧的庞大生态体系。 以商户供给端为例，商家服务生态包含方便商户进行原 材料采购的供应链服务，拓展经营渠道的共享厨房服务，提 升商户精细化运营水平的外卖代运营服务，新餐饮培训机构、 渠道引流服务、餐饮媒体、投资机构、连锁加盟服务以及针 对商户的外卖包装设计、环保材料供应等多元化服务（见图 25） 。 以配送侧为例，配送生态内包含了提供骑手运力管理的 加盟商配送服务，提供骑手头盔的装备服务，提供电动车的 车辆服务，提供电动车充换电的能源服务，方便骑手招聘的 人力资源服务，降低骑手宿舍电动车火灾发生风险的烟感设 备安全服务等（见图26） 。 图25 外卖商家服务生态 来源：美团研究院整理 27 图26 美团配送科技开放平台 来源：美团研究院整理、美团配送 2019 年5 月， 美团正式推出“美团配送”品牌并升级配 送开放平台，在技术平台、运力网络、产业链上下游等方面 面向生态合作伙伴开放多项能力，帮助商户提升用户体验和 经营效率，推动降低社会物流成本，助力实体经济发展。截 至2019 年6 月底，美团配送已在全国设立了近万家配送站 点，为全国360 多万商户和4 亿多用户提供服务，覆盖全国 2800 多个县市区。 外卖开放共赢大生态的发展赋予了我国外卖产业更大 的发展空间，在推动行业高质量发展及促进就业等方面发挥 着越来越重要的作用。 三、促进我国外卖产业健康可持续发展的政策建议 外卖产业的持续快速增长，不仅方便了民众的生活，也 推动了我国餐饮行业的线上线下融合，拓宽了消费应用场景， 28 创造了以外卖骑手、外卖配送站工作管理人员、外卖配菜打 荷、外卖运营规划师、线上餐厅装修师为代表的大量就业机 会，为我国餐饮行业发展注入了新动能。建议重视下述方面 的工作， 大力发展 “三新” 经济， 让外卖产业在国家 “六稳” 工作中发挥更大的作用。 （一）对外卖产业秉持“包容审慎”监管方式 中国外卖产业新业态发展空间巨大。目前，外卖用户数 量只占网民用户总数的49%，接入互联网餐饮服务平台的餐 厅只占我国餐厅总数的40%左右，不少中西部地区、三四线 城市的外卖业务才刚刚起步。建议我国政府对外卖这一新业 态继续秉持“包容审慎”监管方式，科学界定政府责任、餐 饮平台责任、餐饮商户责任，鼓励和支持互联网餐饮服务平 台企业和外卖产业发展；充分发挥美团等互联网餐饮服务平 台在高科技、大数据、人工智能等领域的优势，提高市场监 管的智能化水平。 （二）大力推进政企协同共治 落实餐饮企业在食品安全方面的主体责任，利用互联网 餐饮服务平台广泛开展食品安全科普宣传，持续推广使用外 卖“放心签”，强化政企在食品安全等方面的信息共享、事 件处理等方面的交流与合作，筑牢食品安全防线，提升食品 安全水平， 多措并举确保我国人民群众 “舌尖上的安全” 。 加 快“明厨亮灶”工程建设，推动智能后厨监控发展，对商户 29 人员、食材、卫生、处理过程进行实时、全方位智能监控预 警，做到户户有记录，问题早发现。充分发挥美团在外卖产 业的领军企业作用，持续完善外卖产业标准规范体系，合力 推动餐饮企业信用体系建设。 （三）提升网络餐饮服务的线上线下协同治理水平 网络经营和线下经营属于经营方式的不同，对网络餐饮 治理要坚持“线上线下一致”的基本原则。小餐饮以小吃快 餐为主，数量庞大，价格亲民，是我国餐饮产业的重要组成 部分，在稳定就业、传承发展老字号、加强餐饮文化交流、 促进创新创业、服务民生等方面发挥着重要作用。目前，各 省区市对小餐饮证办理与入网经营的政策规则不一，给平台 发展相关业务及小餐饮商户经营发展带来一定的困扰。在不 少地方，线下可以经营的小餐饮被禁止在线上经营，制约了 线上服务消费的供给。网络经营和线下经营属于经营方式的 不同。人为割裂线下经营与线上经营，不符合餐饮服务线上 线下协同治理的基本原则。 上海、 浙江、 山西、 陕西、 河南、 广西等多地明确了小餐饮通过登记或备案后可以依法入网 经营。对小餐饮实施备案登记管理并允许入网经营，不仅有 利于实现线下餐饮的许可管理全覆盖，也有利于实现线上餐 饮许可管理的全覆盖。今后要根据网络餐饮服务治理“线上 线下一致”的基本原则，简化小餐饮商户食品经营许可证的 办理程序，实现许可、登记备案100%全覆盖，解决小餐饮商 30 户的证照问题，允许取得登记备案等合法经营凭证的小餐饮 商户入网经营与食品配送。 （四）切实降低餐饮商户的经营成本 2019 年，深化增值税改革、小微企业普惠性减税政策、 个税改革等一系列减税降费政策落地见效，包括餐饮商户在 内的市场主体负担减轻，投资与发展信心增强。不过，我国 餐饮商户的传统痛点 “三高一低” （房租水平高、 原材料成本 高、人力成本高、利润低）仍然存在，税费等方面的负担仍 然偏重，建议我国政府多措并举降低餐饮商户的税费负担和 经营成本， 进一步激发餐饮商户的活力， 可以采取的措施有： 调整优化水电费政策，统一商业用电与工业用电的价格；通 过实施大规模减税降费，切实降低餐饮商户的融资成本、营 商成本、社保负担；加大对餐饮行业从业人员的就业培训和 职业教育，特别是利用美团大学等职业教育机构加强对餐饮 行业从业人员的教育和培训，提升我国餐饮行业从业人员的 专业技能和服务水平。\"}, {\"type\": \"page\", \"title\": \"饿了么外卖和美团外卖的2024年的全方面数据对比 - 搜狐\", \"url\": \"https://www.sohu.com/a/843051710_121846117\", \"content\": \"美团外卖在即时配送订单量、年交易用户数、年活跃商户数以及年交易用户的年均消费频次等方面均实现了持续增长，并突破了历史新高。 饿了么外卖虽然未单独披露这些数据，但所在集团的业务也在持续增长，说明其业务规模也在不断扩大。\", \"score\": 0.6551821}, {\"type\": \"image\", \"image_url\": \"https://pic4.zhimg.com/v2-1f19a64264d412ab64dd2ca6b6fc0b55_r.jpg\", \"image_description\": \"The graphic presents a demographic analysis of users on a food delivery platform in China, showing a breakdown by gender with a slightly higher percentage of male users at 51.07%, and an age distribution highlighting that 63.32% are aged 20-30 years.\"}, {\"type\": \"image\", \"image_url\": \"https://himg2.huanqiucdn.cn/attachment2010/2017/1107/23/07/20171107110759201.png\", \"image_description\": \"The graph illustrates the transaction scale of China's online food delivery market from Q1 2015 to Q3 2017, highlighting key metrics such as the total transaction volume in billions of RMB and the year-over-year growth rate, with fluctuations over the specified periods.\"}, {\"type\": \"image\", \"image_url\": 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>\\n\\n仅在正文下讨论\\n勾选框可设置讨论内容显示范围。讨论内容会自动生成帖子并在站内推荐，勾选「仅在正文下讨论」功能后，讨论内容将仅在当前帖子下讨论区可见。\\n__上传中...取消发布发布支付并发布\\n\\n全部讨论（2）\\n最热最新最早\\n\\n你的条件比天还高吗04-26 19:36 · 上海\\n点个外卖我还买充电宝？失心疯了么？\\n\\n锐渣 作者：\\n你要问刘强东是不是失心疯了哈。京东外卖在试点数码产品即时配送服务，外卖引流到他们的3C产品去。\\n\\n_1_1\\n_投诉_拉黑\\n\\n抱歉，本帖讨论暂时受限\\n 扫一扫，关注雪球微信公众号\\nA股开户｜雪球基金｜投资者教育｜风险提示\\n风险提示：雪球里任何用户或者嘉宾的发言，都有其特定立场，投资决策需要建立在独立思考之上\\n其他建议反馈欢迎点击  #我给雪球提建议#   如受到欺诈信息骚扰请至  #防诈骗举报专区#   \\n互联网违法和不良信息投诉：01061840634 / tousu@xueqiu.com\\n举报中心 [...] 支撑这场变革的是京东物流的“集单配送”（同一骑手同时配送外卖、快递、生鲜订单）能力。依托全国1500个仓库和智能调度系统，京东将单均配送成本压降30%。在北京望京某写字楼，白领李女士发现，通过京东购买手机充电线的配送速度，竟然比楼下便利店自提更快。“点外卖时顺手买个日用品，半小时全送到，这完全改变了我的消费习惯。”\\n但这种创新也暴露短板。有骑手反映，京东的算法系统存在路线规划不合理、配送时间过短等问题。一位刚入职的新骑手坦言：“京东的订单密度还不够，我每天接单量只有美团的三分之一。”技术稳定性同样面临考验——6月的暴雨天气曾导致系统崩溃，上万订单延迟超过两小时。\\n行业巨头的应激反应\\n面对挑战，美团迅速展开多维反击。在深圳，美团的无人机配送测试已进入常态化运营阶段，单均成本压至3.2元，仅为人工成本的40%。同时推出的“动态定价”（根据时段、天气等因素实时调整餐品价格）策略，巧妙地将骑手社保成本转嫁给消费者。北京消费者王先生发现，同一份麻辣香锅在工作日晚高峰贵了5元，“平台解释这是‘极端天气服务费’，但当天根本没下雨”。 [...] 当京东宣布进入外卖领域时，外界普遍认为这不过是电商巨头对高频消费场景的又一次试探。但很快人们发现，京东的野心不止于此。通过“高频带低频”（用外卖这种高频消费带动3C数码、日用品等低频消费）的生态协同策略，京东试图打破外卖行业持续十年的“补贴换流量”模式。在北京簋街经营火锅店的张老板算过一笔账：入驻京东外卖后，平台不仅免收首年佣金，次年抽成也不超过8%，这让他每月多赚2.4万元。“以前在美团卖5000单，到手利润还不够交平台费。”\\n更引人注目的是京东对骑手权益的革新。作为业内首个为全职骑手缴纳全额五险一金（养老保险、医疗保险、失业保险、工伤保险和生育保险）的平台，京东推出的“家庭捆绑计划”（骑手配偶可优先获得京东仓储岗位）让骑手群体有了新选择。数据显示，这一政策使骑手流失率下降40%，准时送达率提升至98.7%。这种“制度性降维打击”直接触动了外卖行业最敏感的神经。\\n技术驱动的效率博弈\", \"score\": 0.6954834, \"raw_content\": \"京东外卖破局：一场重塑行业规则的商业实验 $京东(JD)$ $美团-W(03690)$ 2025年的夏天，北京中关村的白领们发现了一个新现象：在 京东 外卖下单一... - 雪球\\n\\n首页\\n\\n股票 \\n用户 \\n组合 \\n查看「」的全部搜索结果\\n\\n\\n\\n下载App\\n\\n\\n扫码下载雪球App\\n\\n    *   财富陪伴官\\n\\n\\n\\n\\n\\n登录\\n\\n\\n\\n锐渣()\\n发布于2025-04-26 19:07来自Android · 四川\\n关注\\n京东外卖破局：一场重塑行业规则的商业实验\\n来自锐渣的雪球专栏\\n来源：雪球App，作者： 锐渣，（https://xueqiu.com/5533730769/333217721）\\n$京东(JD)$ $美团-W(03690)$ 2025年的夏天，北京中关村的白领们发现了一个新现象：在京东外卖下单一份30元的黄焖鸡米饭时，系统会推荐“加购69元充电宝，半小时送达”。这种“外卖+即时零售”的混搭服务，正是京东入局外卖市场的标志性创新。这场被业界称为“高频流量争夺战”的商业实验，正在以意想不到的方式重构中国本地生活服务市场的格局。\\n本文由锐渣原创，求大家点赞加关注转发\\n从流量入口到价值革命\\n当京东宣布进入外卖领域时，外界普遍认为这不过是电商巨头对高频消费场景的又一次试探。但很快人们发现，京东的野心不止于此。通过“高频带低频”（用外卖这种高频消费带动3C数码、日用品等低频消费）的生态协同策略，京东试图打破外卖行业持续十年的“补贴换流量”模式。在北京簋街经营火锅店的张老板算过一笔账：入驻京东外卖后，平台不仅免收首年佣金，次年抽成也不超过8%，这让他每月多赚2.4万元。“以前在美团卖5000单，到手利润还不够交平台费。”\\n更引人注目的是京东对骑手权益的革新。作为业内首个为全职骑手缴纳全额五险一金（养老保险、医疗保险、失业保险、工伤保险和生育保险）的平台，京东推出的“家庭捆绑计划”（骑手配偶可优先获得京东仓储岗位）让骑手群体有了新选择。数据显示，这一政策使骑手流失率下降40%，准时送达率提升至98.7%。这种“制度性降维打击”直接触动了外卖行业最敏感的神经。\\n技术驱动的效率博弈\\n支撑这场变革的是京东物流的“集单配送”（同一骑手同时配送外卖、快递、生鲜订单）能力。依托全国1500个仓库和智能调度系统，京东将单均配送成本压降30%。在北京望京某写字楼，白领李女士发现，通过京东购买手机充电线的配送速度，竟然比楼下便利店自提更快。“点外卖时顺手买个日用品，半小时全送到，这完全改变了我的消费习惯。”\\n但这种创新也暴露短板。有骑手反映，京东的算法系统存在路线规划不合理、配送时间过短等问题。一位刚入职的新骑手坦言：“京东的订单密度还不够，我每天接单量只有美团的三分之一。”技术稳定性同样面临考验——6月的暴雨天气曾导致系统崩溃，上万订单延迟超过两小时。\\n行业巨头的应激反应\\n面对挑战，美团迅速展开多维反击。在深圳，美团的无人机配送测试已进入常态化运营阶段，单均成本压至3.2元，仅为人工成本的40%。同时推出的“动态定价”（根据时段、天气等因素实时调整餐品价格）策略，巧妙地将骑手社保成本转嫁给消费者。北京消费者王先生发现，同一份麻辣香锅在工作日晚高峰贵了5元，“平台解释这是‘极端天气服务费’，但当天根本没下雨”。\\n商家端的争夺更加激烈。美团对核心连锁品牌实施“独家合作返佣”政策，承诺年返佣比例最高达15%。上海某茶饮连锁负责人透露：“如果放弃京东只跟美团合作，我们年利润能多出8%。”而在下沉市场，美团推出9.9元“拼好饭”套餐，试图用低价巩固基本盘。\\n价值重构的十字路口\\n这场竞争正在催生更深层的行业变革。京东的“超时20分钟免单”承诺，倒逼美团取消超时罚款制度；骑手社保的破冰尝试，推动饿了么启动职业伤害保障试点。中国社会科学院研究员指出：“平台经济正在从效率优先转向责任竞争，这是数字经济时代生产关系变革的缩影。”\\n但盈利压力始终高悬。京东外卖当前每单亏损约1.2元，若想实现盈亏平衡，日单量需突破2000万——这相当于从美团手中抢走三分之一的市场份额。而美团高达5880万的日单量背后，是深耕十年的商家网络和用户习惯。正如行业观察者所言：“京东撕开了一道裂缝，但想要彻底打破天花板，还需要证明高频流量能持续转化为生态价值。”\\n在这场商业实验里，没有简单的胜负定论。当外卖骑手的五险一金覆盖率从3%提升至60%，当商家抽佣率普遍下降25%，当消费者开始习惯“半小时万物到家”的服务标准，这场竞争的价值或许早已超越商业本身。正如《人民日报》评论所指出的：“这不是一场零和游戏，而是平台经济走向成熟必经的价值校准。”\\n求关注点赞转发\\n 锐渣的专栏 34篇文章 · 60人关注 \\n\\n1\\n\\n1\\n\\n打赏作者\\n\\n__转发__讨论 2\\n投诉\\n\\n回复@锐渣\\n去问答广场看看 >\\n\\n仅在正文下讨论\\n勾选框可设置讨论内容显示范围。讨论内容会自动生成帖子并在站内推荐，勾选「仅在正文下讨论」功能后，讨论内容将仅在当前帖子下讨论区可见。\\n__上传中...取消发布发布支付并发布\\n\\n全部讨论（2）\\n最热最新最早\\n\\n你的条件比天还高吗04-26 19:36 · 上海\\n点个外卖我还买充电宝？失心疯了么？\\n\\n锐渣 作者：\\n你要问刘强东是不是失心疯了哈。京东外卖在试点数码产品即时配送服务，外卖引流到他们的3C产品去。\\n\\n_1_1\\n_投诉_拉黑\\n\\n抱歉，本帖讨论暂时受限\\n 扫一扫，关注雪球微信公众号\\nA股开户｜雪球基金｜投资者教育｜风险提示\\n风险提示：雪球里任何用户或者嘉宾的发言，都有其特定立场，投资决策需要建立在独立思考之上\\n其他建议反馈欢迎点击  #我给雪球提建议#   如受到欺诈信息骚扰请至  #防诈骗举报专区#   \\n互联网违法和不良信息投诉：01061840634 / tousu@xueqiu.com\\n举报中心 \\n\\n清朗.财经类违规信息举报专区\\n侵害未成年人权益举报专区\\n违法（含侵权）及不良信息投诉指引\\n互联网算法推荐违规举报专区\\n谣言虚假举报专区\\n\\n大运会举报专区\\n\\n\\n网上有害信息举报专区\\n\\n非法证券投资咨询活动举报专区\\n历史虚无主义举报专区\\n网络暴力有害信息举报专区\\n涉企业侵权/虚假信息举报专区\\n风险提示\\n\\n侵权投诉指引 雪球服务协议 雪球隐私政策\\n© 2025 XUEQIU.COM 北京雪球信息科技有限公司  京公网安备 11010502040379号 京ICP证100666号 京ICP备10040543 京金信备〔2022〕3号 营业执照 \\n证券业协会会员单位（代码817027） 广播电视节目制作经营许可证: (京)字第08638号 互联网药品信息服务资格证书 （京）-非经营性-2020-0055 出版物经营许可证 \\n常见问题｜加入我们｜关于雪球\\n\\n\\n\\n账号安全等级低\\n\\n系统检测到您的雪球账号近期存在安全隐患，为保证你的账号安全，请立即优化\\n绑定手机号\\n提升账号安全性，用于登录或找回账号时验证身份\\n修改密码\\n定时更换密码，账户更安全\\n\\n跳过\\n\\n验证码登录账号密码登录二维码登录\\n+86\\n发送验证码重新发送(60)\\n发送验证码重新发送(60)\\n+86\\n忘记密码\\n注册\\n已有账号？登录\\n+86\\n发送验证码重新发送(60)\\n发送验证码重新发送(60)\\n下次自动登录\\n海外手机号登录\\n邮箱验证码登录\\n登   录\\n__阅读并同意 服务协议、隐私政策\\n__微信登录\\n\\n确定\\n\\n微信扫码支付\\n______\\n\\n立即登录/注册\"}, {\"type\": \"image\", \"image_url\": \"https://xqimg.imedao.com/18148df05c752863feafceb3.jpg!800.jpg\", \"image_description\": \"A miniature figure stands beside the JD.COM logo on a red surface, with a keyboard partially visible in the background.\"}, {\"type\": \"image\", \"image_url\": \"http://k.sinaimg.cn/n/sinakd20116/642/w956h486/20220725/292e-61ed14b04ff943af2938e2e0e4d7e135.jpg/w700d1q75cms.jpg\", \"image_description\": \"The content displays a structured overview of JD.com's various business segments, highlighting its self-operated services, platforms, and new 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行业报告是业内企业、相关投资公司及政府部门准确把握行业发展趋势，洞悉行业竞争格局，规避经营和投资风险，制定正确竞争和投资战略决策的重要决策依据之一。本报告是全面了解行业以及对本行业进行投资不可或缺的重要工具。观研天下是国内知名的行业信息咨询机构，拥有资深的专家团队，多年来已经为上万家企业单位、咨询机构、金融机构、行业协会、个人投资者等提供了专业的行业分析报告，客户涵盖了华为、中国石油、中国电信、中国建筑、惠普、迪士尼等国内外行业领先企业，并得到了客户的广泛认可。\\n\\n\\n\\n【目录大纲】\\n\\n第一章 2019-2023年中国外卖行业发展概述\\n\\n第一节\\n外卖行业发展情况概述\\n\\n一、外卖行业相关定义\\n\\n二、外卖特点分析\\n\\n三、外卖行业基本情况介绍\\n\\n四、外卖行业经营模式\\n\\n1、生产模式\\n\\n2、采购模式\\n\\n3、销售/服务模式\\n\\n五、外卖行业需求主体分析\\n\\n第二节\\n中国外卖行业生命周期分析\\n\\n一、外卖行业生命周期理论概述\\n\\n二、外卖行业所属的生命周期分析\\n\\n第三节\\n外卖行业经济指标分析\\n\\n一、外卖行业的赢利性分析\\n\\n二、外卖行业的经济周期分析\\n\\n三、外卖行业附加值的提升空间分析 [...] 观研报告网发布的《中国外卖行业发展趋势分析与未来投资预测报告（2023-2030年）》涵盖行业最新数据，市场热点，政策规划，竞争情报，市场前景预测，投资策略等内容。更辅以大量直观的图表帮助本行业企业准确把握行业发展态势、市场商机动向、正确制定企业竞争战略和投资策略。本报告依据国家统计局、海关总署和国家信息中心等渠道发布的权威数据，结合了行业所处的环境，从理论到实践、从宏观到微观等多个角度进行市场调研分析。\\n\\n\\n\\n\\n\\n\\t\\t行业报告是业内企业、相关投资公司及政府部门准确把握行业发展趋势，洞悉行业竞争格局，规避经营和投资风险，制定正确竞争和投资战略决策的重要决策依据之一。本报告是全面了解行业以及对本行业进行投资不可或缺的重要工具。观研天下是国内知名的行业信息咨询机构，拥有资深的专家团队，多年来已经为上万家企业单位、咨询机构、金融机构、行业协会、个人投资者等提供了专业的行业分析报告，客户涵盖了华为、中国石油、中国电信、中国建筑、惠普、迪士尼等国内外行业领先企业，并得到了客户的广泛认可。\\n\\n\\n\\n\\n\\n【目录大纲】\\n\\n\\n第一章 2019-2023年中国外卖行业发展概述\", \"score\": 0.79542017, \"raw_content\": \"\\n\\n400-007-6266\\n\\n010-86223221\\n\\n观研首页\\n研究报告\\n行业资讯\\n市场分析\\n数据中心\\n投资情报\\n竞争情报\\n政策法规\\n免费报告\\n\\n中国外卖行业发展趋势分析与未来投资预测报告（2023-2030年）\\n\\n分享\\n\\n一、外卖行业概述\\n\\n餐饮外卖是为消费者提供食品下单、配送的服务。该服务主要由餐饮商家、外卖平台、外卖骑手三方合作完成，最终将食品送到消费者手中。其实餐饮外卖行业是起源于电话订餐，如今依托互联网的发展，网络订餐模式产生。\\n\\n\\n\\n经过多年的发展，我国餐饮外卖已经形成了较为完整的产业链。其上游由餐饮商户和外卖骑手组成，外卖骑手又可分为uu跑腿、点我达等众包平台的外卖骑手，以及美团外卖、饿了么等的自营平台的外卖骑手；中游主要是餐饮外卖平台，主要包括饿了么、美团等综合性外卖平台，以及肯德基宅急送等垂直型外卖平台；其下游消费又可分为企业消费和个人消费，其中个人消费占据主导。\\n\\n\\n\\n外卖行业产业链图解\\n\\n\\n\\n资料来源：观研天下整理\\n\\n\\n\\n二、外卖行业供给侧分析\\n\\n1、餐饮商家分散且竞争激烈是我国餐饮最大的特点\\n\\n目前，我国餐饮行业供给侧分散且开店及关店的流动性很大，玩家众多且竞争激烈。根据数据显示，2022年中国餐饮总店数约为579个，门店数量约为45312个。而对比美国61%及日本53%的连锁化率水平，2021年中国餐饮行业连锁化率仅为18%，2020年百强企业营收占比仅为7.8%。\\n\\n\\n\\n\\n\\n数据来源：观研天下整理\\n\\n\\n\\n\\n\\n数据来源：观研天下整理\\n\\n\\n\\n2、餐饮店通常处于高毛利、低净利生存状态，外卖增加商户收入与利润\\n\\n由于餐饮门店竞争激励，在品类、品质同质化严重，大部分餐饮商户存在租金和人力成本上涨、客户需求多且不稳定、科学运营能力缺乏等痛点，通常处于高毛利、低净利生存状态。互联网平台则通过多维度向B端赋能的方式，针对不同类型的商户推出不同类型的产品及服务。\\n\\n\\n\\n外卖则是更好的销售渠道。在商场、超市等繁华阶段，餐饮门店租金高，虽然可以给门店带来更多流量，但是相对于外卖而言，客流量不再完全依赖于商户付出租金溢价而带来的优势，同时可以从线上获取用户，外卖是基于商户菜品、口碑等变量的基础上对空间的改造，让商户更多聚焦在菜品品质与服务质量上，同时通过数字化的运营能力提高经营效率。\\n\\n\\n\\n此外，对于门店同质化而言，一般在二线城市普通中小正餐商家，通常是夫妻老婆店，一般日订单量大概70单，客单价约21元，原料成本占比35%，人力成本占比27%，房租成本占比14%，最终门店净利只有4%，通常门店净利只有2000元左右。假设这类门店开通外卖及门店新增30单外卖订单，即外卖订单占比30%，在外卖技术服务费率及履约服务费率总计24%的情况下，门店净利能超过4000元及以上，门店净利提升至8.6%。\\n\\n\\n\\n3、外卖霸王餐刷单等乱象出现，搅乱市场秩序\\n\\n不过，随着外卖行业快速发展，霸王餐刷单、恶意点评等乱象相继出现，对商户、消费者及市场本身都造成极大的不良影响。以外卖店铺刷单为例，在社交平台上出现推荐外卖“霸王餐”APP等相关视频和文章，通过“满25减20”“满12减10”“满10减10”等活动，吸引了不少消费者青睐。\\n\\n\\n\\n外卖霸王餐指的是有人专门组织消费者点外卖，让他们通过小程序去指定的餐饮店下单，吃完外卖后，给予店铺正向留言和五星好评，就可以获取高额的返现。虽然这让消费者吃到“免费的午餐”，商家赢得了好评和销量，但组织刷单公司赚走了差价，而且仔细算账，其实发现商家并没有得到更大优势。某位经营者表示，虽然外卖霸王餐带来订单提升，但并没有赚到钱，比如，假设一份35元的套餐，加上返现、返点、配送费等费用，一个月刷单一两万，但基本上是赔本赚吆喝，赚到的钱都被刷单组织赚走。\\n\\n\\n\\n而且从法律程度来看，该等行为违背诚实信用原则和公认的商业道德，客观上导致平台的相关数据丧失真实性和客观性，直接影响、破坏其他竞争对手构建的数据体系和评价体系的公信力，从而损害其他竞争对手的竞争力，构成不正当竞争的违法；从《消费者权益保护法》的层面，该等行为通过刷单大大提高了其销量、增加了好评，以此形成的虚假表象来进行宣传，对社会正常经营秩序也造成混乱，也属于对消费者知情权的遣返，可能会对消费者合法权益造成损害，也涉嫌虚假宣传。\\n\\n\\n\\n不过，当下有不少平台已经严厉打击刷单行为，对于违法刷单商家，平台一经发现，会对涉事商家采取降权、置休，甚至是下线等处罚，对于黑灰产行为也会联动公安机关进行立案打击，最终为商家营造公平竞争的市场环境，维护健康的外卖生态。\\n\\n\\n\\n三、外卖行业用户侧分析\\n\\n1、吃饭是高频且刚需的场景\\n\\n在用户侧方面，与其他零售商品购买相比，“吃饭”是高频且刚需的场景，总体而言用户满足方式分为“在家吃饭”及“在外吃饭”。根据相关资料可知，2021年在家吃饭市场空间约5.4万亿，包括3.2万亿的粮油、食品饮料及酒水零售，以及2.2万亿的生鲜零售；在外吃饭2021年市场空间约为4.7万亿，其中包括2.27万亿的堂食、9300亿的外卖及1.5万亿的团餐。\\n\\n\\n\\n2、我国外卖行业发展迅猛，用户规模超过5亿人\\n\\n近年来，随着外卖服务场景持续扩大和用户需求深化以及居民消费的提升，我国外卖行业发展迅猛。根据中国互联网络信息中心数据，2022年中国外卖市场规模达到1.1万亿元，2018-2022年复合增长率超过20%；外卖用户规模达到5.2亿人，较2018年增长26.83%。\\n\\n\\n\\n\\n\\n数据来源：观研天下整理\\n\\n\\n\\n四、外卖行业骑手侧分析\\n\\n1、配送是外卖行业核心竞争力，外卖人员数量增长迅速\\n\\n随着外卖行业竞争如火如荼，D端配送服务体验是核心竞争力，而骑手是保障用户及商户体验最重要环节。根据数据显示，2019年我国外卖骑手数量突破700万人；到2021年更是达到约1300万人。同时，根据美团外卖近两年发布的数据显示,2021年美团骑手的数量为527万,2022年美团骑手的数量则变成了624万人。此外，饿了么公布的2022年蓝骑士显示，短短2年多时间，国内外卖骑手数量至少增加300多万人，总数达到738万人。\\n\\n\\n\\n\\n\\n数据来源：观研天下整理\\n\\n\\n\\n那么为什么外卖员数量增长速度如此之快呢？一是外卖利润高，越来越多企业开设外卖平台，这就导致对外卖数量需求增加；二是外卖员进入门槛低。\\n\\n\\n\\n2、外卖骑手内卷愈演愈烈，外挂软件泛滥\\n\\n然而，外卖员职业也存在一些问题。一是安全性问题较大，外卖员在路上风险较高，易受到交通事故的影响。\\n\\n\\n\\n二是外卖骑手的内卷战争越来越大，在饱和的外卖人员数量之下，越来越多的人开始使用外卖抢单外挂，来争取更多订单，如天使、死神、雷神、战神、天神、蝙蝠侠……2023年3至6月，美团连发四次外挂警示公告，对2909名骑手做出*限制接单/注册的处罚，意味着这批骑手在美团的职业生涯将彻底结束。\\n\\n\\n\\n外挂分外置和内置软件两种。外置不易被系统监测，会模拟人在手机屏幕上的操作思路、控制按钮来抢单，价格昂贵；内置软件的价格更低，种类更多，可灵活设置抢单范围、距离和顺风订单，但其高频率刷新动作易被系统监测认定为违规，。\\n\\n\\n\\n虽然外挂为骑手带来更多订单及收益，但是破坏市场公平竞争秩序，让抢单市场变成恶性内卷，不仅损害众多骑手权益，也破坏外卖系统的资源分配平衡，造成外卖服务行业质量的整体下降。而且，这种属于违法，很有可能让自己深陷囹圄。\\n\\n\\n\\n五、外卖行业总结\\n\\n综上所述，我国外卖行业虽然规模已经达到万亿，但是市场乱象丛生，这不仅需要企业加强平台监管，也需要国家出台相关法律法规来规范外卖行业市场发展秩序。（WYD）\\n\\n注：上述信息仅作参考，具体内容请以报告正文为准。\\n\\t\\n\\n\\n\\n\\n\\t\\t观研报告网发布的《中国外卖行业发展趋势分析与未来投资预测报告（2023-2030年）》涵盖行业最新数据，市场热点，政策规划，竞争情报，市场前景预测，投资策略等内容。更辅以大量直观的图表帮助本行业企业准确把握行业发展态势、市场商机动向、正确制定企业竞争战略和投资策略。本报告依据国家统计局、海关总署和国家信息中心等渠道发布的权威数据，结合了行业所处的环境，从理论到实践、从宏观到微观等多个角度进行市场调研分析。\\n\\n\\n\\n\\n\\n\\t\\t行业报告是业内企业、相关投资公司及政府部门准确把握行业发展趋势，洞悉行业竞争格局，规避经营和投资风险，制定正确竞争和投资战略决策的重要决策依据之一。本报告是全面了解行业以及对本行业进行投资不可或缺的重要工具。观研天下是国内知名的行业信息咨询机构，拥有资深的专家团队，多年来已经为上万家企业单位、咨询机构、金融机构、行业协会、个人投资者等提供了专业的行业分析报告，客户涵盖了华为、中国石油、中国电信、中国建筑、惠普、迪士尼等国内外行业领先企业，并得到了客户的广泛认可。\\n\\n\\n\\n\\n\\n【目录大纲】\\n\\n\\n第一章 2019-2023年中国外卖行业发展概述 \\n\\n\\n\\t\\t第一节\\n外卖行业发展情况概述\\n\\n\\n\\t\\t一、外卖行业相关定义\\n\\n\\n\\t\\t二、外卖特点分析\\n\\t\\n\\n\\t\\t三、外卖行业基本情况介绍\\n\\n\\n\\t\\t四、外卖行业经营模式 \\n\\n\\n1、生产模式\\n\\n\\n2、采购模式\\n\\n\\n3、销售/服务模式\\n\\n\\n\\t\\t五、外卖行业需求主体分析  \\n\\n\\n\\t\\t第二节\\n中国外卖行业生命周期分析\\n\\n\\n\\t\\t一、外卖行业生命周期理论概述\\n\\n\\n\\t\\t二、外卖行业所属的生命周期分析\\n\\n\\n\\t\\t第三节\\n外卖行业经济指标分析\\n\\n\\n\\t\\t一、外卖行业的赢利性分析\\n\\n\\n\\t\\t二、外卖行业的经济周期分析\\n\\n\\n\\t\\t三、外卖行业附加值的提升空间分析\\n\\n\\n\\n\\n\\n第二章 2019-2023年全球外卖行业市场发展现状分析\\n\\n\\n\\t\\t第一节\\n全球外卖行业发展历程回顾\\n\\n\\n\\t\\t第二节\\n全球外卖行业市场规模与区域分布情况\\n\\n\\n\\t\\t第三节\\n亚洲外卖行业地区市场分析\\n\\n\\n\\t\\t一、亚洲外卖行业市场现状分析\\n\\n\\n\\t\\t二、亚洲外卖行业市场规模与市场需求分析\\n\\n\\n\\t\\t三、亚洲外卖行业市场前景分析\\n\\n\\n\\t\\t第四节\\n北美外卖行业地区市场分析\\n\\n\\n\\t\\t一、北美外卖行业市场现状分析\\n\\n\\n\\t\\t二、北美外卖行业市场规模与市场需求分析\\n\\n\\n\\t\\t三、北美外卖行业市场前景分析\\n\\n\\n\\t\\t第五节\\n欧洲外卖行业地区市场分析\\n\\n\\n\\t\\t一、欧洲外卖行业市场现状分析\\n\\n\\n\\t\\t二、欧洲外卖行业市场规模与市场需求分析\\n\\n\\n\\t\\t三、欧洲外卖行业市场前景分析\\n\\n\\n\\t\\t第六节 2023-2030年世界外卖行业分布走势预测\\n\\n\\n\\t\\t第七节 2023-2030年全球外卖行业市场规模预测\\n\\n\\n\\n\\n\\n第三章 中国外卖行业产业发展环境分析 \\n\\n\\n\\t\\t第一节\\n我国宏观经济环境分析 \\n\\n\\n\\t\\t第二节\\n我国宏观经济环境对外卖行业的影响分析 \\n\\n\\n\\t\\t第三节\\n中国外卖行业政策环境分析\\n\\n\\n\\t\\t一、行业监管体制现状\\n\\n\\n\\t\\t二、行业主要政策法规\\n\\n\\n\\t\\t三、主要行业标准 \\n\\n\\n\\t\\t第四节\\n政策环境对外卖行业的影响分析 \\n\\n\\n\\t\\t第五节\\n中国外卖行业产业社会环境分析  \\n\\n\\n\\n\\n\\n第四章 中国外卖行业运行情况\\n\\n\\n\\t\\t第一节\\n中国外卖行业发展状况情况介绍\\n\\n\\n\\t\\t一、行业发展历程回顾\\n\\n\\n\\t\\t二、行业创新情况分析\\n\\n\\n\\t\\t三、行业发展特点分析\\n\\n\\n\\t\\t第二节\\n中国外卖行业市场规模分析\\n\\n\\n\\t\\t一、影响中国外卖行业市场规模的因素\\n\\n\\n\\t\\t二、中国外卖行业市场规模\\n\\n\\n\\t\\t三、中国外卖行业市场规模解析\\n\\n\\n\\t\\t第三节\\n中国外卖行业供应情况分析\\n\\n\\n\\t\\t一、中国外卖行业供应规模 \\n\\n\\n\\t\\t二、中国外卖行业供应特点 \\n\\n\\n\\t\\t第四节\\n中国外卖行业需求情况分析\\n\\n\\n\\t\\t一、中国外卖行业需求规模\\n\\n\\n\\t\\t二、中国外卖行业需求特点\\n\\n\\n\\t\\t第五节\\n中国外卖行业供需平衡分析\\n\\n\\n\\n\\n\\n第五章 中国外卖行业产业链和细分市场分析 \\n\\n\\n\\t\\t第一节\\n中国外卖行业产业链综述\\n\\n\\n\\t\\t一、产业链模型原理介绍\\n\\n\\n\\t\\t二、产业链运行机制\\n\\n\\n\\t\\t三、外卖行业产业链图解\\n\\n\\n\\t\\t第二节\\n中国外卖行业产业链环节分析\\n\\n\\n\\t\\t一、上游产业发展现状\\n\\n\\n\\t\\t二、上游产业对外卖行业的影响分析\\n\\n\\n\\t\\t三、下游产业发展现状\\n\\n\\n\\t\\t四、下游产业对外卖行业的影响分析\\n\\n\\n\\t\\t第三节\\n我国外卖行业细分市场分析\\n\\n\\n\\t\\t一、细分市场一\\n\\n\\n\\t\\t二、细分市场二\\n\\n\\n\\n\\n\\n第六章 2019-2023年中国外卖行业市场竞争分析\\n\\n\\n\\t\\t第一节\\n中国外卖行业竞争现状分析\\n\\n\\n\\t\\t一、中国外卖行业竞争格局分析\\n\\n\\n\\t\\t二、中国外卖行业主要品牌分析\\n\\n\\n\\t\\t第二节\\n中国外卖行业集中度分析\\n\\n\\n\\t\\t一、中国外卖行业市场集中度影响因素分析\\n\\n\\n\\t\\t二、中国外卖行业市场集中度分析\\n\\n\\n\\t\\t第三节\\n中国外卖行业竞争特征分析\\n\\n\\n\\t\\t一、\\n企业区域分布特征\\n\\n\\n\\t\\t二、企业规模分布特征\\n\\n\\n\\t\\t三、企业所有制分布特征\\n\\n\\n\\n\\n\\n第七章 2019-2023年中国外卖行业模型分析 \\n\\n\\n\\t\\t第一节\\n中国外卖行业竞争结构分析（波特五力模型）\\n\\n\\n\\t\\t一、波特五力模型原理\\n\\n\\n\\t\\t二、供应商议价能力\\n\\n\\n\\t\\t三、购买者议价能力\\n\\n\\n\\t\\t四、新进入者威胁\\n\\n\\n\\t\\t五、替代品威胁\\n\\n\\n\\t\\t六、同业竞争程度\\n\\n\\n\\t\\t七、波特五力模型分析结论\\n\\n\\n\\t\\t第二节\\n中国外卖行业SWOT分析\\n\\n\\n\\t\\t一、SOWT模型概述\\n\\n\\n\\t\\t二、行业优势分析\\n\\n\\n\\t\\t三、行业劣势\\n\\n\\n\\t\\t四、行业机会\\n\\n\\n\\t\\t五、行业威胁\\n\\n\\n\\t\\t六、中国外卖行业SWOT分析结论\\n\\n\\n\\t\\t第三节\\n中国外卖行业竞争环境分析（PEST）\\n\\n\\n\\t\\t一、PEST模型概述\\n\\n\\n\\t\\t二、政策因素\\n\\n\\n\\t\\t三、经济因素\\n\\n\\n\\t\\t四、社会因素\\n\\n\\n\\t\\t五、技术因素\\n\\n\\n\\t\\t六、PEST模型分析结论\\n\\n\\n\\n\\n\\n第八章 2019-2023年中国外卖行业需求特点与动态分析\\n\\n\\n\\t\\t第一节\\n中国外卖行业市场动态情况\\n\\n\\n\\t\\t第二节\\n中国外卖行业消费市场特点分析\\n\\n\\n\\t\\t一、需求偏好\\n\\n\\n\\t\\t二、价格偏好\\n\\n\\n\\t\\t三、品牌偏好\\n\\n\\n\\t\\t四、其他偏好\\n\\n\\n\\t\\t第三节\\n外卖行业成本结构分析\\n\\n\\n\\t\\t第四节\\n外卖行业价格影响因素分析\\n\\n\\n\\t\\t一、供需因素\\n\\n\\n\\t\\t二、成本因素\\n\\n\\n\\t\\t三、其他因素\\n\\n\\n\\t\\t第五节\\n中国外卖行业价格现状分析\\n\\n\\n\\t\\t第六节\\n中国外卖行业平均价格走势预测\\n\\n\\n\\t\\t一、中国外卖行业平均价格趋势分析\\n\\n\\n\\t\\t二、中国外卖行业平均价格变动的影响因素\\n\\n\\n\\n\\n\\n第九章 中国外卖行业所属行业运行数据监测\\n\\n\\n\\t\\t第一节\\n中国外卖行业所属行业总体规模分析\\n\\n\\n\\t\\t一、企业数量结构分析\\n\\n\\n\\t\\t二、行业资产规模分析\\n\\n\\n\\t\\t第二节\\n中国外卖行业所属行业产销与费用分析\\n\\n\\n\\t\\t一、流动资产\\n\\n\\n\\t\\t二、销售收入分析\\n\\n\\n\\t\\t三、负债分析\\n\\n\\n\\t\\t四、利润规模分析\\n\\n\\n\\t\\t五、产值分析\\n\\n\\n\\t\\t第三节\\n中国外卖行业所属行业财务指标分析\\n\\n\\n\\t\\t一、行业盈利能力分析\\n\\n\\n\\t\\t二、行业偿债能力分析\\n\\n\\n\\t\\t三、行业营运能力分析\\n\\n\\n\\t\\t四、行业发展能力分析\\n\\n\\n\\n\\n\\n第十章 2019-2023年中国外卖行业区域市场现状分析 \\n\\n\\n\\t\\t第一节\\n中国外卖行业区域市场规模分析\\n\\n\\n\\t\\t一、影响外卖行业区域市场分布的因素\\n\\n\\n\\t\\t二、中国外卖行业区域市场分布\\n\\n\\n\\t\\t第二节\\n中国华东地区外卖行业市场分析\\n\\n\\n\\t\\t一、华东地区概述\\n\\n\\n\\t\\t二、华东地区经济环境分析\\n\\n\\n\\t\\t三、华东地区外卖行业市场分析\\n\\n\\n\\t\\t（1）华东地区外卖行业市场规模\\n\\n\\n\\t\\t（2）华南地区外卖行业市场现状\\n\\n\\n\\t\\t（3）华东地区外卖行业市场规模预测\\n\\n\\n\\t\\t第三节\\n华中地区市场分析\\n\\n\\n\\t\\t一、华中地区概述\\n\\n\\n\\t\\t二、华中地区经济环境分析\\n\\n\\n\\t\\t三、华中地区外卖行业市场分析\\n\\n\\n\\t\\t（1）华中地区外卖行业市场规模\\n\\n\\n\\t\\t（2）华中地区外卖行业市场现状\\n\\n\\n\\t\\t（3）华中地区外卖行业市场规模预测\\n\\n\\n\\t\\t第四节\\n华南地区市场分析\\n\\n\\n\\t\\t一、华南地区概述\\n\\n\\n\\t\\t二、华南地区经济环境分析\\n\\n\\n\\t\\t三、华南地区外卖行业市场分析\\n\\n\\n\\t\\t（1）华南地区外卖行业市场规模\\n\\n\\n\\t\\t（2）华南地区外卖行业市场现状\\n\\n\\n\\t\\t（3）华南地区外卖行业市场规模预测\\n\\n\\n\\t\\t第五节\\n华北地区外卖行业市场分析\\n\\n\\n\\t\\t一、华北地区概述\\n\\n\\n\\t\\t二、华北地区经济环境分析\\n\\n\\n\\t\\t三、华北地区外卖行业市场分析\\n\\n\\n\\t\\t（1）华北地区外卖行业市场规模\\n\\n\\n\\t\\t（2）华北地区外卖行业市场现状\\n\\n\\n\\t\\t（3）华北地区外卖行业市场规模预测\\n\\n\\n\\t\\t第六节\\n东北地区市场分析\\n\\n\\n\\t\\t一、东北地区概述\\n\\n\\n\\t\\t二、东北地区经济环境分析\\n\\n\\n\\t\\t三、东北地区外卖行业市场分析\\n\\n\\n\\t\\t（1）东北地区外卖行业市场规模\\n\\n\\n\\t\\t（2）东北地区外卖行业市场现状\\n\\n\\n\\t\\t（3）东北地区外卖行业市场规模预测\\n\\n\\n\\t\\t第七节\\n西南地区市场分析 \\n\\n\\n\\t\\t一、西南地区概述\\n\\n\\n\\t\\t二、西南地区经济环境分析\\n\\n\\n\\t\\t三、西南地区外卖行业市场分析\\n\\n\\n\\t\\t（1）西南地区外卖行业市场规模\\n\\n\\n\\t\\t（2）西南地区外卖行业市场现状\\n\\n\\n\\t\\t（3）西南地区外卖行业市场规模预测\\n\\n\\n\\t\\t第八节\\n西北地区市场分析 \\n\\n\\n\\t\\t一、西北地区概述\\n\\n\\n\\t\\t二、西北地区经济环境分析\\n\\n\\n\\t\\t三、西北地区外卖行业市场分析\\n\\n\\n\\t\\t（1）西北地区外卖行业市场规模\\n\\n\\n\\t\\t（2）西北地区外卖行业市场现状\\n\\n\\n\\t\\t（3）西北地区外卖行业市场规模预测\\n\\n\\n\\n\\n\\n第十一章 外卖行业企业分析（随数据更新有调整）\\n\\n\\n\\t\\t第一节\\n企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n1、主要经济指标情况\\n\\n\\n2、企业盈利能力分析\\n\\n\\n3、企业偿债能力分析\\n\\n\\n4、企业运营能力分析\\n\\n\\n5、企业成长能力分析\\n\\n\\n\\t\\t四、公司优\\n势分析\\n\\n\\n\\t\\t第二节\\n企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优劣势分析\\n\\n\\n\\t\\t第三节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\t\\t第四节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\t\\t第五节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\t\\t第六节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\t\\t第七节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\t\\t第八节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\t\\t第九节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\t\\t第十节  企业\\n\\n\\n\\t\\t一、企业概况\\n\\n\\n\\t\\t二、主营产品\\n\\n\\n\\t\\t三、运营情况\\n\\n\\n\\t\\t四、公司优势分析\\n\\n\\n\\n\\n\\n第十二章 2023-2030年中国外卖行业发展前景分析与预测\\n\\n\\n\\t\\t第一节\\n中国外卖行业未来发展前景分析\\n\\n\\n\\t\\t一、外卖行业国内投资环境分析\\n\\n\\n\\t\\t二、中国外卖行业市场机会分析\\n\\n\\n\\t\\t三、中国外卖行业投资增速预测 \\n\\n\\n\\t\\t第二节\\n中国外卖行业未来发展趋势预测\\n\\n\\n\\t\\t第三节\\n中国外卖行业规模发展预测\\n\\n\\n\\t\\t一、中国外卖行业市场规模预测\\n\\n\\n\\t\\t二、中国外卖行业市场规模增速预测\\n\\n\\n\\t\\t三、中国外卖行业产值规模预测\\n\\n\\n\\t\\t四、中国外卖行业产值增速预测\\n\\n\\n\\t\\t五、中国外卖行业供需情况预测\\n\\n\\n\\t\\t第四节\\n中国外卖行业盈利走势预测 \\n\\n\\n\\n\\n\\n第十三章 2023-2030年中国外卖行业进入壁垒与投资风险分析\\n\\n\\n\\t\\t第一节\\n中国外卖行业进入壁垒分析\\n\\n\\n\\t\\t一、外卖行业资金壁垒分析\\n\\n\\n\\t\\t二、外卖行业技术壁垒分析\\n\\n\\n\\t\\t三、外卖行业人才壁垒分析\\n\\n\\n\\t\\t四、外卖行业品牌壁垒分析\\n\\n\\n\\t\\t五、外卖行业其他壁垒分析\\n\\n\\n\\t\\t第二节\\n外卖行业风险分析\\n\\n\\n\\t\\t一、外卖行业宏观环境风险\\n\\n\\n\\t\\t二、外卖行业技术风险\\n\\n\\n\\t\\t三、外卖行业竞争风险\\n\\n\\n\\t\\t四、外卖行业其他风险\\n\\n\\n\\t\\t第三节\\n中国外卖行业存在的问题\\n\\n\\n\\t\\t第四节\\n中国外卖行业解决问题的策略分析\\n\\n\\n \\n\\n\\n第十四章 2023-2030年中国外卖行业研究结论及投资建议\\n\\n\\n\\t\\t第一节\\n观研天下中国外卖行业研究综述\\n\\n\\n\\t\\t一、行业投资价值 \\n\\n\\n\\t\\t二、行业风险评估\\n\\n\\n\\t\\t第二节\\n中国外卖行业进入策略分析 \\n\\n\\n\\t\\t一、行业目标客户群体\\n\\n\\n\\t\\t二、细分市场选择\\n\\n\\n\\t\\t三、区域市场的选择\\n\\n\\n\\t\\t第三节 外卖行业营销策略分析 \\n\\n\\n\\t\\t一、外卖行业产品策略\\n\\t\\n\\n\\t\\t二、外卖行业定价策略\\n\\t\\n\\n\\t\\t三、外卖行业渠道策略\\n\\t\\n\\n\\t\\t四、外卖行业促销策略\\n\\t\\n\\n\\t\\t第四节\\n观研天下分析师投资建议\\n\\n注：上述信息仅作参考，具体内容请以报告正文为准。\\n\\n\\n\\n观研报告网发布的《中国外卖行业发展趋势分析与未来投资预测报告（2023-2030年）》涵盖行业最新数据，市场热点，政策规划，竞争情报，市场前景预测，投资策略等内容。更辅以大量直观的图表帮助本行业企业准确把握行业发展态势、市场商机动向、正确制定企业竞争战略和投资策略。本报告依据国家统计局、海关总署和国家信息中心等渠道发布的权威数据，结合了行业所处的环境，从理论到实践、从宏观到微观等多个角度进行市场调研分析。\\n\\n\\n\\n行业报告是业内企业、相关投资公司及政府部门准确把握行业发展趋势，洞悉行业竞争格局，规避经营和投资风险，制定正确竞争和投资战略决策的重要决策依据之一。本报告是全面了解行业以及对本行业进行投资不可或缺的重要工具。观研天下是国内知名的行业信息咨询机构，拥有资深的专家团队，多年来已经为上万家企业单位、咨询机构、金融机构、行业协会、个人投资者等提供了专业的行业分析报告，客户涵盖了华为、中国石油、中国电信、中国建筑、惠普、迪士尼等国内外行业领先企业，并得到了客户的广泛认可。\\n\\n\\n\\n【目录大纲】\\n\\n第一章 2019-2023年中国外卖行业发展概述\\n\\n第一节\\n外卖行业发展情况概述\\n\\n一、外卖行业相关定义\\n\\n二、外卖特点分析\\n\\n三、外卖行业基本情况介绍\\n\\n四、外卖行业经营模式\\n\\n1、生产模式\\n\\n2、采购模式\\n\\n3、销售/服务模式\\n\\n五、外卖行业需求主体分析\\n\\n第二节\\n中国外卖行业生命周期分析\\n\\n一、外卖行业生命周期理论概述\\n\\n二、外卖行业所属的生命周期分析\\n\\n第三节\\n外卖行业经济指标分析\\n\\n一、外卖行业的赢利性分析\\n\\n二、外卖行业的经济周期分析\\n\\n三、外卖行业附加值的提升空间分析\\n\\n\\n\\n第二章 2019-2023年全球外卖行业市场发展现状分析\\n\\n第一节\\n全球外卖行业发展历程回顾\\n\\n第二节\\n全球外卖行业市场规模与区域分布情况\\n\\n第三节\\n亚洲外卖行业地区市场分析\\n\\n一、亚洲外卖行业市场现状分析\\n\\n二、亚洲外卖行业市场规模与市场需求分析\\n\\n三、亚洲外卖行业市场前景分析\\n\\n第四节\\n北美外卖行业地区市场分析\\n\\n一、北美外卖行业市场现状分析\\n\\n二、北美外卖行业市场规模与市场需求分析\\n\\n三、北美外卖行业市场前景分析\\n\\n第五节\\n欧洲外卖行业地区市场分析\\n\\n一、欧洲外卖行业市场现状分析\\n\\n二、欧洲外卖行业市场规模与市场需求分析\\n\\n三、欧洲外卖行业市场前景分析\\n\\n第六节 2023-2030年世界外卖行业分布走势预测\\n\\n第七节 2023-2030年全球外卖行业市场规模预测\\n\\n\\n\\n第三章 中国外卖行业产业发展环境分析\\n\\n第一节\\n我国宏观经济环境分析\\n\\n第二节\\n我国宏观经济环境对外卖行业的影响分析\\n\\n第三节\\n中国外卖行业政策环境分析\\n\\n一、行业监管体制现状\\n\\n二、行业主要政策法规\\n\\n三、主要行业标准\\n\\n第四节\\n政策环境对外卖行业的影响分析\\n\\n第五节\\n中国外卖行业产业社会环境分析\\n\\n\\n\\n第四章 中国外卖行业运行情况\\n\\n第一节\\n中国外卖行业发展状况情况介绍\\n\\n一、行业发展历程回顾\\n\\n二、行业创新情况分析\\n\\n三、行业发展特点分析\\n\\n第二节\\n中国外卖行业市场规模分析\\n\\n一、影响中国外卖行业市场规模的因素\\n\\n二、中国外卖行业市场规模\\n\\n三、中国外卖行业市场规模解析\\n\\n第三节\\n中国外卖行业供应情况分析\\n\\n一、中国外卖行业供应规模\\n\\n二、中国外卖行业供应特点\\n\\n第四节\\n中国外卖行业需求情况分析\\n\\n一、中国外卖行业需求规模\\n\\n二、中国外卖行业需求特点\\n\\n第五节\\n中国外卖行业供需平衡分析\\n\\n\\n\\n第五章 中国外卖行业产业链和细分市场分析\\n\\n第一节\\n中国外卖行业产业链综述\\n\\n一、产业链模型原理介绍\\n\\n二、产业链运行机制\\n\\n三、外卖行业产业链图解\\n\\n第二节\\n中国外卖行业产业链环节分析\\n\\n一、上游产业发展现状\\n\\n二、上游产业对外卖行业的影响分析\\n\\n三、下游产业发展现状\\n\\n四、下游产业对外卖行业的影响分析\\n\\n第三节\\n我国外卖行业细分市场分析\\n\\n一、细分市场一\\n\\n二、细分市场二\\n\\n\\n\\n第六章 2019-2023年中国外卖行业市场竞争分析\\n\\n第一节\\n中国外卖行业竞争现状分析\\n\\n一、中国外卖行业竞争格局分析\\n\\n二、中国外卖行业主要品牌分析\\n\\n第二节\\n中国外卖行业集中度分析\\n\\n一、中国外卖行业市场集中度影响因素分析\\n\\n二、中国外卖行业市场集中度分析\\n\\n第三节\\n中国外卖行业竞争特征分析\\n\\n一、\\n企业区域分布特征\\n\\n二、企业规模分布特征\\n\\n三、企业所有制分布特征\\n\\n\\n\\n第七章 2019-2023年中国外卖行业模型分析\\n\\n第一节\\n中国外卖行业竞争结构分析（波特五力模型）\\n\\n一、波特五力模型原理\\n\\n二、供应商议价能力\\n\\n三、购买者议价能力\\n\\n四、新进入者威胁\\n\\n五、替代品威胁\\n\\n六、同业竞争程度\\n\\n七、波特五力模型分析结论\\n\\n第二节\\n中国外卖行业SWOT分析\\n\\n一、SOWT模型概述\\n\\n二、行业优势分析\\n\\n三、行业劣势\\n\\n四、行业机会\\n\\n五、行业威胁\\n\\n六、中国外卖行业SWOT分析结论\\n\\n第三节\\n中国外卖行业竞争环境分析（PEST）\\n\\n一、PEST模型概述\\n\\n二、政策因素\\n\\n三、经济因素\\n\\n四、社会因素\\n\\n五、技术因素\\n\\n六、PEST模型分析结论\\n\\n\\n\\n第八章 2019-2023年中国外卖行业需求特点与动态分析\\n\\n第一节\\n中国外卖行业市场动态情况\\n\\n第二节\\n中国外卖行业消费市场特点分析\\n\\n一、需求偏好\\n\\n二、价格偏好\\n\\n三、品牌偏好\\n\\n四、其他偏好\\n\\n第三节\\n外卖行业成本结构分析\\n\\n第四节\\n外卖行业价格影响因素分析\\n\\n一、供需因素\\n\\n二、成本因素\\n\\n三、其他因素\\n\\n第五节\\n中国外卖行业价格现状分析\\n\\n第六节\\n中国外卖行业平均价格走势预测\\n\\n一、中国外卖行业平均价格趋势分析\\n\\n二、中国外卖行业平均价格变动的影响因素\\n\\n\\n\\n第九章 中国外卖行业所属行业运行数据监测\\n\\n第一节\\n中国外卖行业所属行业总体规模分析\\n\\n一、企业数量结构分析\\n\\n二、行业资产规模分析\\n\\n第二节\\n中国外卖行业所属行业产销与费用分析\\n\\n一、流动资产\\n\\n二、销售收入分析\\n\\n三、负债分析\\n\\n四、利润规模分析\\n\\n五、产值分析\\n\\n第三节\\n中国外卖行业所属行业财务指标分析\\n\\n一、行业盈利能力分析\\n\\n二、行业偿债能力分析\\n\\n三、行业营运能力分析\\n\\n四、行业发展能力分析\\n\\n\\n\\n第十章 2019-2023年中国外卖行业区域市场现状分析\\n\\n第一节\\n中国外卖行业区域市场规模分析\\n\\n一、影响外卖行业区域市场分布的因素\\n\\n二、中国外卖行业区域市场分布\\n\\n第二节\\n中国华东地区外卖行业市场分析\\n\\n一、华东地区概述\\n\\n二、华东地区经济环境分析\\n\\n三、华东地区外卖行业市场分析\\n\\n（1）华东地区外卖行业市场规模\\n\\n（2）华南地区外卖行业市场现状\\n\\n（3）华东地区外卖行业市场规模预测\\n\\n第三节\\n华中地区市场分析\\n\\n一、华中地区概述\\n\\n二、华中地区经济环境分析\\n\\n三、华中地区外卖行业市场分析\\n\\n（1）华中地区外卖行业市场规模\\n\\n（2）华中地区外卖行业市场现状\\n\\n（3）华中地区外卖行业市场规模预测\\n\\n第四节\\n华南地区市场分析\\n\\n一、华南地区概述\\n\\n二、华南地区经济环境分析\\n\\n三、华南地区外卖行业市场分析\\n\\n（1）华南地区外卖行业市场规模\\n\\n（2）华南地区外卖行业市场现状\\n\\n（3）华南地区外卖行业市场规模预测\\n\\n第五节\\n华北地区外卖行业市场分析\\n\\n一、华北地区概述\\n\\n二、华北地区经济环境分析\\n\\n三、华北地区外卖行业市场分析\\n\\n（1）华北地区外卖行业市场规模\\n\\n（2）华北地区外卖行业市场现状\\n\\n（3）华北地区外卖行业市场规模预测\\n\\n第六节\\n东北地区市场分析\\n\\n一、东北地区概述\\n\\n二、东北地区经济环境分析\\n\\n三、东北地区外卖行业市场分析\\n\\n（1）东北地区外卖行业市场规模\\n\\n（2）东北地区外卖行业市场现状\\n\\n（3）东北地区外卖行业市场规模预测\\n\\n第七节\\n西南地区市场分析\\n\\n一、西南地区概述\\n\\n二、西南地区经济环境分析\\n\\n三、西南地区外卖行业市场分析\\n\\n（1）西南地区外卖行业市场规模\\n\\n（2）西南地区外卖行业市场现状\\n\\n（3）西南地区外卖行业市场规模预测\\n\\n第八节\\n西北地区市场分析\\n\\n一、西北地区概述\\n\\n二、西北地区经济环境分析\\n\\n三、西北地区外卖行业市场分析\\n\\n（1）西北地区外卖行业市场规模\\n\\n（2）西北地区外卖行业市场现状\\n\\n（3）西北地区外卖行业市场规模预测\\n\\n\\n\\n第十一章 外卖行业企业分析（随数据更新有调整）\\n\\n第一节\\n企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n1、主要经济指标情况\\n\\n2、企业盈利能力分析\\n\\n3、企业偿债能力分析\\n\\n4、企业运营能力分析\\n\\n5、企业成长能力分析\\n\\n四、公司优\\n势分析\\n\\n第二节\\n企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优劣势分析\\n\\n第三节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n第四节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n第五节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n第六节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n第七节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n第八节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n第九节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n第十节  企业\\n\\n一、企业概况\\n\\n二、主营产品\\n\\n三、运营情况\\n\\n四、公司优势分析\\n\\n\\n\\n第十二章 2023-2030年中国外卖行业发展前景分析与预测\\n\\n第一节\\n中国外卖行业未来发展前景分析\\n\\n一、外卖行业国内投资环境分析\\n\\n二、中国外卖行业市场机会分析\\n\\n三、中国外卖行业投资增速预测\\n\\n第二节\\n中国外卖行业未来发展趋势预测\\n\\n第三节\\n中国外卖行业规模发展预测\\n\\n一、中国外卖行业市场规模预测\\n\\n二、中国外卖行业市场规模增速预测\\n\\n三、中国外卖行业产值规模预测\\n\\n四、中国外卖行业产值增速预测\\n\\n五、中国外卖行业供需情况预测\\n\\n第四节\\n中国外卖行业盈利走势预测\\n\\n\\n\\n第十三章 2023-2030年中国外卖行业进入壁垒与投资风险分析\\n\\n第一节\\n中国外卖行业进入壁垒分析\\n\\n一、外卖行业资金壁垒分析\\n\\n二、外卖行业技术壁垒分析\\n\\n三、外卖行业人才壁垒分析\\n\\n四、外卖行业品牌壁垒分析\\n\\n五、外卖行业其他壁垒分析\\n\\n第二节\\n外卖行业风险分析\\n\\n一、外卖行业宏观环境风险\\n\\n二、外卖行业技术风险\\n\\n三、外卖行业竞争风险\\n\\n四、外卖行业其他风险\\n\\n第三节\\n中国外卖行业存在的问题\\n\\n第四节\\n中国外卖行业解决问题的策略分析\\n\\n\\n\\n第十四章 2023-2030年中国外卖行业研究结论及投资建议\\n\\n第一节\\n观研天下中国外卖行业研究综述\\n\\n一、行业投资价值\\n\\n二、行业风险评估\\n\\n第二节\\n中国外卖行业进入策略分析\\n\\n一、行业目标客户群体\\n\\n二、细分市场选择\\n\\n三、区域市场的选择\\n\\n第三节 外卖行业营销策略分析\\n\\n一、外卖行业产品策略\\n\\n二、外卖行业定价策略\\n\\n三、外卖行业渠道策略\\n\\n四、外卖行业促销策略\\n\\n第四节\\n观研天下分析师投资建议\\n\\n\\n\\n\\n\\n研究方法\\n\\n数据来源\\n\\n订购流程\\n\\n\\n\\n1.联系我们\\n\\n方式1：电话联系\\n\\n拔打观研天下客服电话 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010-86223221\\nICP备案：京ICP备13041655号-1\\n增值电信业务经营许可证：京B2-20220308\\n\\n咨询热线\\n\\n\"}, {\"type\": \"page\", \"title\": \"艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告(附下载)-艾媒网-全球新经济行业数据分析报告发布平台\", \"url\": \"https://www.iimedia.cn/c400/104168.html\", \"content\": \"核心观点\\n\\n市场规模：在线餐饮外卖行业规模持续增大，预计2027年市场规模达19567亿元\\n\\niiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。未来，外卖市场规模的增长动力将更多来源于三线及以下城市和乡镇地区，下沉市场正成为外卖行业的重要增量来源。\\n\\n用户调研：下沉市场外卖展现强劲潜力，消费者关注外卖平台信誉和用户评价\\n\\niiMedia Research（艾媒咨询）调研数据显示，外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖消费者每周点外卖的频率在3次以上，工作日（38.4%）和节假日聚餐（34.6%）是外卖消费的主要场景。平台信誉（50.5%）和用户评价（45.7%）是下沉市场消费者选择外卖平台时最关注的因素，其次是外卖产品丰富度（42.5%）和配送费（38.7%）。\\n\\n发展趋势：中国下沉外卖市场崛起，各大平台提供多元化服务抢占市场 [...] iiMedia Research（艾媒咨询）数据显示，中国在线餐饮外卖行业市场规模在过去十年中呈现出显著的增长趋势，2024年中国在线餐饮外卖行业市场规模为16357亿元，同比增长7.2%，行业渗透率达28.0%。预计未来中国在线餐饮外卖行业规模将进一步增大，2027年达19567亿元。从增长动力来看，一二线城市外卖市场趋于饱和，未来的增长动力将主要来自于三线及以下城市和乡镇地区，下沉市场正成为外卖行业的重要增量来源。\\n\\n\\n\\n中国新增外卖相关企业注册量\\n\\n数据显示，中国新增外卖相关企业注册量自2013年以来总体上呈现增长趋势，尤其是2021年增长最为显著，达到了117700家。2024年前11个月，中国新增外卖相关企业11285家。2022年和2023年注册量的下降可能是市场达到一定饱和度的信号，说明外卖相关行业竞争激烈。目前，一二线城市外卖市场基本饱和，市场竞争非常激烈，企业需要针对市场变化进行调整，将目光瞄准下沉市场，开拓下沉外卖市场成为新的蓝海。\\n\\n\\n\\n外卖平台布局下沉市场业务，数字化生活新模式崛起 [...] iiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖消费者每周点外卖的频率在3次以上，工作日（38.4%）和节假日聚餐（34.6%）是外卖消费的主要场景。平台信誉（50.5%）和用户评价（45.7%）是下沉市场消费者选择外卖平台时最关注的因素，其次是外卖产品丰富度（42.5%）和配送费（38.7%）。随着互联网普及程度的提高和移动支付的便捷性提升，下沉市场的外卖用户数量呈现出快速增长的态势，下沉市场有望成为外卖行业规模增长的新动力源。（《2024-2025年中国外卖行业下沉消费市场研究报告》完整高清PDF版共40页，可点击文章底部报告下载按钮进行报告下载）\", \"score\": 0.7777226, \"raw_content\": \"订阅邮件\\n\\n50W+ 行业精英每周必读的行业数据报告\\n\\n行业大类选择我们将会根据您的喜好为您定向推送内容。\\n\\n邮箱我们将会根据您的喜好为您定向推送内容。\\n\\n\\n\\n艾媒咨询公众号\\n\\n艾媒咨询视频号\\n\\n登录即可查看系统消息\\n\\n登录即可查看历史记录\\n\\n艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告\\n\\n艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告\\n\\niiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖\\n\\niiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖消费者每周点外卖的频率在3次以上，工作日（38.4%）和节假日聚餐（34.6%）是外卖消费的主要场景。平台信誉（50.5%）和用户评价（45.7%）是下沉市场消费者选择外卖平台时最关注的因素，其次是外卖产品丰富度（42.5%）和配送费（38.7%）。随着互联网普及程度的提高和移动支付的便捷性提升，下沉市场的外卖用户数量呈现出快速增长的态势，下沉市场有望成为外卖行业规模增长的新动力源。（《2024-2025年中国外卖行业下沉消费市场研究报告》完整高清PDF版共40页，可点击文章底部报告下载按钮进行报告下载）\\n\\nAccording to iiMedia Research, the market size of China's online food delivery industry in 2024 is 1,635.7 billion yuan, and it is expected to reach 1,956.7 billion yuan in 2027. With the gradual saturation of the take-out market in first - and second-tier cities, many catering brands have begun to look to the sinking market to seek new growth points and development opportunities. Take-out is gradually integrating into the daily life of consumers in the sinking market, and more than 60% of take-out consumers in the sinking market order take-out more than 3 times a week, and weekdays (38.4%) and holidays (34.6%) are the main scenes of take-out consumption. Platform reputation (50.5%) and user evaluation (45.7%) are the most concerned factors for consumers in sinking markets to choose delivery platforms, followed by delivery product richness (42.5%) and delivery costs (38.7%). With the improvement of the popularity of the Internet and the convenience of mobile payment, the number of take-out users in the sinking market has shown a rapid growth trend, and the sinking market is expected to become a new power source for the scale growth of the take-out industry. (“iiMedia Report | Research report on the low-end consumer market of China's take-out industry from 2024 to 2025” full version has 40 pages, please click the download button at the bottom of the article to download the report)\\n\\n核心观点\\n\\n市场规模：在线餐饮外卖行业规模持续增大，预计2027年市场规模达19567亿元\\n\\niiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。未来，外卖市场规模的增长动力将更多来源于三线及以下城市和乡镇地区，下沉市场正成为外卖行业的重要增量来源。\\n\\n用户调研：下沉市场外卖展现强劲潜力，消费者关注外卖平台信誉和用户评价\\n\\niiMedia Research（艾媒咨询）调研数据显示，外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖消费者每周点外卖的频率在3次以上，工作日（38.4%）和节假日聚餐（34.6%）是外卖消费的主要场景。平台信誉（50.5%）和用户评价（45.7%）是下沉市场消费者选择外卖平台时最关注的因素，其次是外卖产品丰富度（42.5%）和配送费（38.7%）。\\n\\n发展趋势：中国下沉外卖市场崛起，各大平台提供多元化服务抢占市场\\n\\n随着互联网普及程度的提高和移动支付的便捷性提升，下沉市场的外卖用户数量呈现出快速增长的态势，下沉市场有望成为外卖行业规模增长的新动力源。下沉外卖平台正逐步向多元化服务方向发展，开始涉足日用品、医疗用品等其他领域的配送服务。本土外卖平台如跑腿快车等推出了更加贴近当地需求的定制化服务，进一步满足了下沉市场外卖消费者的多元化需求。\\n\\n\\n\\n第一章 中国外卖行业下沉市场发展背景研究\\n\\n下沉市场的定义及下沉外卖市场的特点\\n\\n下沉市场是指三线及以下城市、县镇与农村地区的市场。随着一二线城市的外卖市场逐渐达到饱和状态，外卖行业的竞争重点开始向下沉市场转移。下沉市场中的外卖服务可以分为全国性的大型外卖平台和具有地方特色的本地外卖服务平台两大类型。其配送团队组成多样，既有专业外卖平台的骑手，也有当地一些兼职人员参与其中。\\n\\n\\n\\n下沉市场的商业机会\\n\\n随着交通网络、物流、信息技术等基础设施的不断完善，下沉市场迎来了诸多发展机遇。一方面，基础设施的完善有力地支撑了线上餐饮等行业的发展，电子商务得以向下延伸拓展，互联网覆盖率的提高让下沉市场可获取的商品和服务变得更多元；另一方面，零售等业态在下沉市场涌现出大量创业机会，电商平台通过打造高性价比的产品、讲述富有吸引力的品牌故事，以及凸显产品差异化等策略，吸引下沉市场的消费者。\\n\\n\\n\\n政策驱动外卖行业下沉市场规范发展\\n\\n为提升食品安全，市场监管总局积极推广“食安封签”政策，并深化“互联网+明厨亮灶”建设，加强对外卖餐饮店的监管。同时，市场监管总局开展“随机查餐厅”行动和证前指导，通过加强教育培训，以提升餐饮服务者相关能力，确保网络餐饮的食品安全水平持续提升。\\n\\n\\n\\n中国居民人均可支配收入逐年增长\\n\\n数据显示，从1978年至2023年，中国城镇居民人均可支配收入由343元增长至51821元；农村居民人均可支配收入由134元增长至21691元。可支配收入的增加使得下沉市场居民的消费需求更加多样化和个性化，除了传统的餐饮外卖，他们对生鲜、水果、日用品、药品等商品的外卖需求也在逐渐增加，这为外卖行业的业务拓展提供了一定的增长空间。\\n\\n\\n\\n中国居民人均消费力提升，对外卖需求增长\\n\\n数据显示，2023年，中国城镇居民人均消费支出32994元，同比增长8.3%；农村居民人均消费支出18175元，同比增长9.2%。随着餐饮业态的多元化发展，下沉市场居民的消费观念逐步从传统的现场就餐模式过渡到便捷多元的餐饮消费方式，在消费观念变化与消费力提升的双重驱动下，下沉外卖市场将迎来更广阔的发展空间。\\n\\n\\n\\n下沉市场连锁餐饮品牌门店数量扩张\\n\\n数据显示，从餐饮连锁门店的地域分布看，2022年和2023年有44.0%以上的门店布局在三四五线城市；相较2021年，2023年三四五线城市餐饮连锁门店的数量占比提高了1.7个百分点。从城市连锁化率的变化来看，相较2021年，2023年三线及以上城市的餐饮连锁化率均提升了超过4.5个百分点。随着连锁餐饮品牌在下沉市场扩张步伐的加快，将丰富中小城市和乡镇的餐饮市场，进一步推动下沉外卖市场的发展。\\n\\n\\n\\n小镇青年推动下沉市场外卖消费\\n\\n\\n\\n第二章 中国外卖行业下沉发展现状研究\\n\\n外卖行业下沉市场产业链图谱\\n\\n\\n\\n中国网民规模及线上外卖用户规模\\n\\n数据显示，中国网民规模和互联网普及率逐年增长，2024年6月中国网民规模达到109967万人，互联网普及率达到78.0%。截至2023年12月，中国网上外卖用户规模达54454万人，较2022年12月增加2336万人，占整体网民的49.9%。中国线上外卖用户规模的增长，尤其是下沉市场的快速增长，已经成为外卖行业发展的重要趋势，随着一二线城市市场的饱和，下沉市场正成为外卖行业新的增长引擎。\\n\\n\\n\\n中国餐饮收入数据及同比增速\\n\\n数据显示，2023年，中国餐饮收入5.29万亿元，同比上升20.4%；限额以上企业餐饮收入13356亿元，同比上升20.9%。2023年中国餐饮业在社会消费品零售总额中，增速领跑其他类型。餐饮业的快速增长为外卖行业带来了更多的机会，许多餐饮企业通过线上线下“双主场”的模式，挖掘餐饮消费潜能，外卖服务作为数字化转型的一部分，帮助企业增加收入、降低成本、提升效率。\\n\\n\\n\\n中国餐饮连锁化率持续增长，餐饮行业马太效应明显\\n\\n数据显示，近年来中国餐饮连锁率持续增长，2023年中国餐饮连锁率达21%，同比提升2个百分点。2023年门店规模在501-1000家的餐饮品牌同比增长38.0%，门店规模在1001-5000家的餐饮品牌同比增长25.9%。餐饮行业显示出明显的马太效应，行业集中度提升。餐饮连锁化率的提升将促进外卖服务向下沉市场的渗透，连锁餐饮品牌通常拥有成熟的供应链和标准化的菜品，能够保证在不同地区的外卖服务中提供一致的质量和口味，提升餐饮行业的服务效率和消费者体验。\\n\\n\\n\\n中国在线餐饮外卖行业市场规模及渗透率\\n\\niiMedia Research（艾媒咨询）数据显示，中国在线餐饮外卖行业市场规模在过去十年中呈现出显著的增长趋势，2024年中国在线餐饮外卖行业市场规模为16357亿元，同比增长7.2%，行业渗透率达28.0%。预计未来中国在线餐饮外卖行业规模将进一步增大，2027年达19567亿元。从增长动力来看，一二线城市外卖市场趋于饱和，未来的增长动力将主要来自于三线及以下城市和乡镇地区，下沉市场正成为外卖行业的重要增量来源。\\n\\n\\n\\n中国新增外卖相关企业注册量\\n\\n数据显示，中国新增外卖相关企业注册量自2013年以来总体上呈现增长趋势，尤其是2021年增长最为显著，达到了117700家。2024年前11个月，中国新增外卖相关企业11285家。2022年和2023年注册量的下降可能是市场达到一定饱和度的信号，说明外卖相关行业竞争激烈。目前，一二线城市外卖市场基本饱和，市场竞争非常激烈，企业需要针对市场变化进行调整，将目光瞄准下沉市场，开拓下沉外卖市场成为新的蓝海。\\n\\n\\n\\n外卖平台布局下沉市场业务，数字化生活新模式崛起\\n\\n随着下沉城市消费水平的提升、互联网技术的普及，以及物流体系的完善，外卖平台如美团外卖、饿了么将业务拓展至下沉城市，寻求新的增量市场。此外，市场上还诞生了以跑腿快车为代表的基于下沉市场消费者需求的外卖平台。外卖平台满足了下沉市场消费者日益增长的外卖需求，也促进了当地餐饮业的数字化转型。\\n\\n\\n\\n下沉市场外卖平台典型案例：跑腿快车（一）\\n\\n广西跑腿快车电子商务有限公司，于 2016年2月正式成立，创办了专注于乡镇外卖领域的互联网外卖平台——“跑腿快车”。经过八年多的蓬勃发展，跑腿快车的业务遍布全国 20 余个省份，拥有1000 多名优秀的乡镇合伙人，与15万多家合作商家携手共进，为乡镇居民提供优质服务，深受广大用户的青睐和喜爱。\\n\\n\\n\\n下沉市场外卖平台典型案例：跑腿快车（二）\\n\\n跑腿快车致力于打造实时、稳定、精准、易用的外卖平台 。依托多年的自有品牌和系统积累，跑腿快车积极拥抱互联网、人工智能和大数据技术，不断追求更加完备的算法、更为稳定的架构、更为精准的策略、更为坚固的防御，以及更为完美的技术与商业的融合，其广泛的业务布局和强大的市场渗透力赢得了市场的广泛认可与好评。\\n\\n\\n\\n下沉市场外卖平台典型案例：跑腿快车（三）\\n\\n跑腿快车旗下主营外卖、跑腿接送、快车代驾、共享充电宝和特产商城等业务，凭借多端平台的无缝连接形成商业闭环。iiMedia Research（艾媒咨询）数据显示，消费者对跑腿快车平台的使用满意度较高，在外卖小哥态度、配送速度、餐厅/菜品种类和客服反馈方面，均打出了4.0分及以上的分数。跑腿快车凭借其精细化运营与优质服务，在下沉市场外卖平台中脱颖而出，2024年，跑腿快车更是荣获中国外卖平台全国第三名[1]，得到市场的高度认可。\\n\\n\\n\\n第三章 中国外卖行业下沉市场消费者洞察分析\\n\\n中国下沉市场外卖消费者画像\\n\\n\\n\\n便捷性是下沉市场消费者点外卖的主要驱动因素\\n\\niiMedia Research（艾媒咨询）数据显示，47.3%的下沉市场消费者点外卖的驱动因素是不想做饭；节省时间和天气原因也是下沉市场消费者点外卖的主要原因，占比均超过四成；选择外卖选择多样性和便利性的消费者各占34.3%。下沉市场消费者非常看重外卖的便捷性，无论是不想做饭还是节省时间，都表明他们希望在饮食方面减少自己的时间投入，享受更轻松的用餐体验。外卖平台和商家可以通过优化配送服务、提高送餐速度等方式来进一步满足消费者对便捷性的需求。\\n\\n\\n\\n下沉外卖市场展现高频消费的强劲潜力\\n\\niiMedia Research（艾媒咨询）数据显示，超六成的下沉市场外卖消费者每周点外卖的频率在3次以上；在场景分布上，工作日和节假日聚餐是外卖消费的主要场景，分别占比38.4%和34.6%。下沉市场消费者对外卖服务的需求日益增长，外卖服务在下沉市场已有一定的用户基础，并正在逐步融入当地居民的日常生活，成为下沉市场消费者解决餐饮问题的重要方式之一。\\n\\n\\n\\n超六成下沉市场消费者外卖月均消费在501-1000元\\n\\n在下沉市场，外卖已成为许多消费者日常生活的重要组成部分。iiMedia Research（艾媒咨询）数据显示，超六成的消费者每月外卖费用在501-1000元，有6.0%的消费者每月外卖费用在1000元以上；超三成的消费者每次外卖人均消费在20-29元，另有29.5%的消费者每次外卖人均消费在30-39元。这可以看出，下沉市场消费者对外卖服务有着较高的依赖度，对外卖价格的预期和接受度相对合理。\\n\\n\\n\\n下沉市场消费者关注平台信誉和用户评价\\n\\niiMedia Research（艾媒咨询）数据显示，平台信誉（50.5%）和用户评价（45.7%）是下沉市场消费者选择外卖平台时最关注的因素，其次是外卖产品丰富度（42.5%）和配送费（38.7%）。为吸引新用户并保持现有用户的忠诚度，下沉市场外卖平台在未来需要加强平台信誉建设，注重产品品质，积极提高外卖产品的丰富度，同时探索降低配送成本的有效途径，在优质体验、性价比、以及即时服务三方面持续精进。\\n\\n\\n\\n新兴品牌在下沉外卖市场发展势头强劲\\n\\niiMedia Research（艾媒咨询）数据显示，美团（61.6%）和饿了么（54.9%）是下沉市场消费者主要选择的外卖平台，使用过跑腿快车的下沉市场消费者比例达15.4%。消费者选择美团和饿了么的主要原因是服务质量好、价格有优势以及品牌依赖，而选择跑腿快车主要看重其服务质量。传统外卖巨头在下沉市场仍具有绝对优势，但是新兴品牌如跑腿快车扎根下沉城市，依靠优秀的服务质量在下沉外卖市场迅速发展。\\n\\n\\n\\n食品质量和订单准确性是消费者满意度的核心\\n\\niiMedia Research（艾媒咨询）数据显示，下沉市场消费者在使用外卖服务时曾遇到过食品质量问题（53.3%）和订单错误问题（44.4%），29.5%的下沉市场消费者认为外卖平台存在延迟配送问题，29.2%的下沉市场消费者认为外卖平台的服务不佳。确保食品品质和订单的精确性是提升消费者满意度的关键，高效的配送和优质的客户服务构成了优质用户体验的要素。平台应全面提升服务质量，加强内部管理，推进技术创新和品牌建设，以赢得消费者的长期信任。\\n\\n\\n\\n下沉市场消费者期待服务高效、优惠活动多样的外卖平台\\n\\niiMedia Research（艾媒咨询）调研数据显示，下沉市场消费者对外卖平台的优惠活动的频率（47.6%）、客服响应速度（42.5%）、平台商家的多样性（38.4%）期望较高。为提升竞争力，下沉市场外卖平台可以定期举办促销活动，强化客服团队的培训以快速满足客户需求，积极扩大合作商家网络，增加菜品种类，提高用户忠诚度，同时提升订单处理的准确性和食品卫生标准，全面优化用户体验。\\n\\n\\n\\n第四章 中国外卖行业下沉市场发展趋势分析\\n\\n中国外卖行业下沉市场发展趋势分析（一）\\n\\n下沉市场外卖用户规模显著增长\\n\\n随着互联网普及程度的提高和移动支付的便捷性提升，下沉市场的外卖用户数量呈现出快速增长的态势。iiiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计未来中国在线餐饮外卖行业规模将进一步增大，2027年将达19567亿元。当前，一二线城市外卖市场的逐渐饱和，增长动力将更多地来源于三线及以下城市和乡镇地区。\\n\\n商家积极入驻下沉市场，消费品类不断丰富\\n\\n目前，连锁餐饮品牌如华莱士、绝味鸭脖、肯德基等纷纷在下沉市场开设门店，为下沉市场居民提供更多样化的餐饮选择，进一步丰富了下沉市场的外卖供给。截至2024年3月，华莱士在县级市场的分店数量已突破6800家，绝味鸭脖、肯德基、塔斯汀中国汉堡、杨国福麻辣烫等品牌在县域的分店数量也都超过了1000家。连锁餐饮品牌的下沉为下沉市场居民带来了更广泛的餐饮选择，扩大了潜在消费群体，进而推动下沉外卖市场的增长。\\n\\n中国外卖行业下沉市场发展趋势分析（二）\\n\\n外卖平台服务趋多元化发展\\n\\n外卖平台正从单一的餐饮外卖服务扩展到生鲜、超市、药品等多个领域，构建“餐食+本地生活服务+金融服务+社交”的业务生态体系。多元化服务的模式不仅有助于提升平台的竞争力，也极大地丰富了下沉城市居民的便利性选择。随着服务的不断优化和创新，外卖平台正为下沉市场居民提供更加全面、便捷的服务，成为其生活中不可或缺的一部分。\\n\\n下沉市场本土外卖平台的崛起\\n\\n外卖平台如跑腿快车等基于对下沉市场的深入调研，推出了更加贴近当地需求的定制化服务，进一步满足了下沉市场外卖消费者的多元化需求。iiMedia Research（艾媒咨询）数据显示，消费者对下沉市场外卖平台的优惠活动频率（47.6%）、客户服务响应速度（42.5%）、平台商家的多样性（38.4%）期望较高。为争夺市场份额，下沉市场外卖平台可以积极拓展商家资源，强化客户服务团队，确保快速响应消费者需求，全方位提升用户体验。\\n\\n\\n\\n\\n\\n本文内容节选自艾媒咨询发布的《艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告》，完整版报告共40页，点击文末下方链接可直达完整版报告。\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告\\n\\niiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖\\n\\n关于艾媒咨询\\n\\niiMedia\\n      Research（艾媒咨询）始于2007年，是全球新经济产业第三方数据挖掘和分析机构，国家高新科技企业，拥有独立研发并具有自主知识产权的全球大数据监测系统。\\n      秉承“用数据让所有决策都有依据”的使命，艾媒咨询聚焦新技术、新消费及新业态，通过“大数据挖掘+研究分析”双引擎，以商业趋势、消费洞察、市场地位研究为核心，服务客户的整个成长周期。iiMedia\\n      Ranking（艾媒金榜）是艾媒咨询旗下中国新消费品牌评价机构，依托iiMeval大数据评价模型，为消费者提供客观的品牌信息及购物消费指南。\\n\\n艾媒咨询通过深度大数据挖掘与分析，输出有数据、有观点、有理论支撑的大数据研究成果，每年公开或定制发布新经济前沿报告超过2000份，覆盖了食品、饮品、餐饮、家电、家装、汽车、鞋服、医药、美妆、宠物、母婴、信创、数娱、金融等行业及国潮经济、跨境电商、夜间经济、冰雪经济、低空经济、商业航天、人工智能、智能制造等新质生产力业态。艾媒咨询的数据报告、榜单、分析师观点平均每天被超过100家全球主流媒体、1500家（个）自媒体与行业KOL引用，覆盖语言类型包括中、英、日、法、意、德、俄、阿约二十种主流官方版本。\\n\\n艾媒是中国科协九大代表优秀重点研究项目承担单位、广东省大数据骨干培育企业、广州市创新标杆企业、广州市首批人工智能入库企业、广州市“两高四新”企业。基于公司独立自主研发的“中国移动互联网大数据挖掘与分析系统(CMDAS)”\\n      (广东省科技计划重大专项，项目编号：2016B010110001)\\n      ，艾媒建立了面向全球的宏观数据、商业趋势、市场进入、竞争情报、商情舆情、消费行为、销售数据及营销效果等多维度的线上、线下大数据监测与分析体系，累计成功为超过3800家政企机构提供常年大数据咨询服务。艾媒也是广州市建设国家级科技思想库研究课题、广州市先进制造业创新发展项目等重大课题的承担单位。\\n\\n本周热点\\n\\n艾媒金榜 | 2024年全球消费品牌500强\\n\\n艾媒咨询 | 2025年中国消费者清明节出行计划及时令消费调研数据\\n\\n5分钟搞懂一条产业链：拆解上中下游，从产业链看中国白酒行业现状\\n\\n艾媒咨询 | 2025年中国家居市场消费行为调查数据\\n\\n是山城是雾都，重庆消费“红火”背后的硬核实力\\n\\n挖出美白新思路：这瓶国货精华把实验室搬到了梳妆台\\n\\n从“盒区房”到全国网：疯狂下沉的盒马正在下一盘大棋\\n\\n艾媒咨询 | 2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告\\n\\n艾媒金榜 | 2024年中国国货消费品牌500强\\n\\n疯涨的金价，狂热的抢购，黄金企业“一飞冲天”了吗？\\n\\n艾媒咨询 | 2025年中国在线音频市场消费行为调查数据\\n\\n艾媒咨询 | 2025年中国年份普洱茶行业现状及消费趋势洞察报告\\n\\n艾媒咨询 | 2025年中国电影行业发展数据与消费行为调查数据\\n\\n艾媒咨询 | 2025年中国能量饮料行业发展状况与消费行为调查数据\\n\\n【艾媒商舆情监测】OpenAI开源BrowseComp，重塑Agent浏览器评测，盒马上线“云享会”，实现数千款商品全国配，永辉超市已对接数百家供应链，与开市客、山姆等的供应商进入洽淡\\n\\n艾媒咨询 | 法国广告业市场运行状况与消费者行为调研数据\\n\\n艾媒咨询 | 2025年中国音乐行业市场消费行为调查数据\\n\\n艾媒咨询 | 2025年中国白酒行业发展状况与消费行为调查数据\\n\\n艾媒咨询 | 2025年中国阅读行业发展状况与用户行为调查数据\\n\\n艾媒咨询 | 2025年中国职业教育市场消费行为调查数据\\n\\n相关推荐\\n\\n艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告\\n\\niiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖\\n\\n艾媒咨询公众号\\n\\n扫码关注，后台回复“粉丝福利”\\n\\n免费领取专属礼包\\n\\n订阅邮件\\n\\n艾媒咨询 | 2024-2025年中国AI大模型市场现状及发展趋势研究报告\\n\\n艾媒咨询 | 2025年中国云游戏消费行为调查数据\\n\\n微信扫一扫分享至朋友圈\\n\\n\"}, {\"type\": \"page\", \"title\": \"2025年外卖市场现状及未来趋势分析 - 报告精读 - 未来智库\", \"url\": \"https://www.vzkoo.com/read/20250106cd38af29b5a555832e36dcdc.html\", \"content\": \"2025年外卖市场在市场规模、消费者行为、技术创新以及行业竞争等方面均呈现出新的特点和发展趋势。市场规模持续增长，区域差异明显；消费者行为不断变化，需求日益多样化；技术创新推动行业变革，提升服务质量和效率；行业竞争格局演变，呈现多元化发展态势。未来，外卖市场将继续在这些因素的推动下，不断发展壮大，为消费者提供更加便捷、优质的服务。同时，外卖行业也将面临诸多挑战，如食品安全、配送效率、市场竞争等，需要行业各方共同努力，不断创新和优化，推动外卖市场的可持续发展。\\n（本文仅供参考，不代表我们的任何投资建议。如需使用相关信息，请参阅报告原文。）\\n相关报告 [...] 外卖市场的增长主要得益于城市化进程的加快以及消费者对便捷生活方式的追求。根据相关数据，2023年中国外卖市场规模达到1.5万亿元，占餐饮市场的28.3%，显示出强劲的增长势头。预计到2025年，这一比例将进一步上升，市场规模也将继续扩大。然而，外卖市场的增长并非均匀分布，不同区域之间存在显著差异。一线和新一线城市由于人口密集、生活节奏快，外卖需求旺盛，市场成熟度较高。相比之下，三四线城市及农村地区虽然外卖市场起步较晚，但随着居民收入水平的提高和互联网普及率的增加，这些地区的外卖市场潜力巨大，未来将成为外卖行业的重要增长点。\\n二、消费者行为的变化与需求多样化 [...] 技术创新是外卖行业发展的关键动力，不断推动着行业的变革和升级。首先，移动互联网技术的普及使得外卖平台能够实现线上下单、支付和评价等功能，为消费者提供了便捷的外卖服务体验。外卖平台通过开发功能丰富的移动应用，用户可以随时随地浏览菜单、选择餐品、下单支付，并实时查看订单状态和配送进度。其次，大数据和人工智能技术的应用为外卖行业带来了诸多创新。外卖平台利用大数据分析用户行为数据、商家运营数据等，可以精准预测市场需求、优化菜品推荐、提高配送效率等。例如，通过分析用户的点餐数据，外卖平台能够预测出哪些菜品受欢迎、哪些商家的订单量大，从而为商家提供精准的营销推广建议，帮助其提高销量。同时，人工智能技术在智能配送、智能客服等方面也发挥着重要作用。智能配送系统可以根据实时交通状况、订单量等因素，自动规划最优配送路线，提高配送效率；智能客服系统能够快速响应用户的咨询和投诉，提升服务质量。此外，物联网技术的应用也为外卖行业带来了新的机遇。通过在配送设备上安装传感器，外卖平台可以实时监控配送过程中的温度、湿度等环境因素，确保食品在配送过程中的质量和安全。例如，在配送冷链食品时\", \"score\": 0.76173395, \"raw_content\": \"2025年外卖市场现状及未来趋势分析 - 报告精读 - 未来智库\\n\\n首页&知识库\\n推荐报告\\n热点聚焦\\n智力资源\\n报告精读\\n问答集锦\\n\\n登录/注册\\n\\n上传文档 申请认证\\n热点搜索：\\n\\n汽车芯片\\n扫地机器人\\n自动驾驶\\n锂电池\\n储能\\n\\n数字化转型\\n\\n\\n全部\\n\\n产业研究\\n战略新产\\n传统产业\\n交叉产业\\n\\n\\n商业洞察\\n产业前瞻\\n消费趋势\\n创新变革\\n营商环境\\n\\n\\n宏观研究\\n宏观经济\\n社会环境\\n政策法规\\n国际政治\\n\\n\\n金融与投资\\n资本市场分析\\n投资策略\\n分析工具\\n\\n\\n管理研究\\n管理工具\\n案例范本\\n管理理论\\n\\n\\n\\n2025年外卖市场现状及未来趋势分析\\n\\n来源：其他\\n发布时间：2025/01/06\\n浏览次数：990\\n举报\\n\\n相关深度报告REPORTS\\n\\n美团专题报告：拼好饭，外卖新模式，“成团”提效.pdf\\n美团专题报告：拼好饭，外卖新模式，“成团”提效。美团拼好饭通过外卖“成团”带来了一种全新的商业模式，通过供给端“以量换价”叠加平台集中化配送的方式，为用户、商家、骑手三方带来更高效用，并促进平台效率提升。性价比消费及下沉市场成外卖新趋势，美团顺势推出“拼好饭”在疫后的经济复苏中餐饮市场展现了强劲的韧性，22年低基数影响下，23年中国外卖市场同比增长+45%，占餐饮比重从2015年的3.9%上升至2023年的28.3%，重要性凸显。同时餐饮消费趋势正在逐渐转向高性价比，根据红餐产业研究院，2023年全...\\n外卖市场作为现代城市生活的重要组成部分，近年来在全球范围内迅速发展。随着消费者生活方式的转变以及技术的进步，外卖市场的规模不断扩大，竞争格局也在不断演变。本文将从市场规模、消费者行为、技术创新以及行业竞争等角度，对2025年外卖市场的现状进行分析，并探讨其未来的发展趋势。\\n一、市场规模的持续增长与区域差异\\n外卖市场的增长主要得益于城市化进程的加快以及消费者对便捷生活方式的追求。根据相关数据，2023年中国外卖市场规模达到1.5万亿元，占餐饮市场的28.3%，显示出强劲的增长势头。预计到2025年，这一比例将进一步上升，市场规模也将继续扩大。然而，外卖市场的增长并非均匀分布，不同区域之间存在显著差异。一线和新一线城市由于人口密集、生活节奏快，外卖需求旺盛，市场成熟度较高。相比之下，三四线城市及农村地区虽然外卖市场起步较晚，但随着居民收入水平的提高和互联网普及率的增加，这些地区的外卖市场潜力巨大，未来将成为外卖行业的重要增长点。\\n二、消费者行为的变化与需求多样化\\n消费者是外卖市场的核心驱动力，其行为的变化直接影响着外卖市场的供需关系。随着健康意识的增强，消费者对外卖食品的健康性和营养性提出了更高的要求。越来越多的消费者倾向于选择低脂、低糖、低盐的健康餐食，这促使外卖平台和餐饮商家不断丰富菜品种类，推出更多健康、营养的餐品。此外，消费者对个性化和定制化服务的需求也在不断增长。他们希望外卖平台能够根据自己的口味偏好、饮食习惯等提供个性化的餐品推荐和定制服务。为了满足这一需求，外卖平台纷纷加强大数据分析和人工智能技术的应用，通过分析用户的点餐数据和行为习惯，精准推送个性化的餐品信息，提升用户体验。同时，消费者对外卖配送速度和服务质量的要求也在不断提高。快速、准时的配送服务成为外卖平台竞争的重要因素之一。外卖平台通过优化配送路线、提高配送效率等措施，努力缩短配送时间，提升用户满意度。\\n三、技术创新推动外卖行业变革\\n技术创新是外卖行业发展的关键动力，不断推动着行业的变革和升级。首先，移动互联网技术的普及使得外卖平台能够实现线上下单、支付和评价等功能，为消费者提供了便捷的外卖服务体验。外卖平台通过开发功能丰富的移动应用，用户可以随时随地浏览菜单、选择餐品、下单支付，并实时查看订单状态和配送进度。其次，大数据和人工智能技术的应用为外卖行业带来了诸多创新。外卖平台利用大数据分析用户行为数据、商家运营数据等，可以精准预测市场需求、优化菜品推荐、提高配送效率等。例如，通过分析用户的点餐数据，外卖平台能够预测出哪些菜品受欢迎、哪些商家的订单量大，从而为商家提供精准的营销推广建议，帮助其提高销量。同时，人工智能技术在智能配送、智能客服等方面也发挥着重要作用。智能配送系统可以根据实时交通状况、订单量等因素，自动规划最优配送路线，提高配送效率；智能客服系统能够快速响应用户的咨询和投诉，提升服务质量。此外，物联网技术的应用也为外卖行业带来了新的机遇。通过在配送设备上安装传感器，外卖平台可以实时监控配送过程中的温度、湿度等环境因素，确保食品在配送过程中的质量和安全。例如，在配送冷链食品时，物联网技术可以实时监测食品的温度，一旦温度超出设定范围，系统会及时发出警报，提醒配送人员采取相应措施，保障食品的新鲜度和口感。\\n四、行业竞争格局的演变与多元化发展\\n外卖市场的竞争格局在不断演变，呈现出多元化发展的趋势。一方面，外卖平台之间的竞争日益激烈。美团、饿了么等头部外卖平台凭借其强大的市场地位、品牌影响力和资金实力，占据了大部分市场份额。为了巩固市场地位，这些平台不断加大在技术研发、市场营销、商家合作等方面的投入，提升自身的竞争力。例如，美团通过推出“拼好饭”等创新业务模式，满足了消费者对高性价比外卖的需求，进一步扩大了市场份额。另一方面，餐饮商家也在积极拓展外卖业务，加强与外卖平台的合作。越来越多的餐饮品牌意识到外卖市场的重要性，纷纷入驻外卖平台，推出适合外卖的菜品和服务，提升自身的竞争力。同时，一些餐饮商家也开始尝试自建外卖平台或与第三方外卖平台合作，探索多元化的外卖业务模式。此外，随着外卖市场的不断发展，一些新兴的外卖平台和创业公司也在不断涌现。这些企业通过创新的商业模式和技术手段，试图在细分市场或特定领域中寻找突破，与传统外卖平台展开竞争。例如，一些专注于健康餐、特色小吃等细分市场的外卖平台，凭借其独特的市场定位和优质的服务，逐渐在市场中占据了一席之地。\\n2025年外卖市场在市场规模、消费者行为、技术创新以及行业竞争等方面均呈现出新的特点和发展趋势。市场规模持续增长，区域差异明显；消费者行为不断变化，需求日益多样化；技术创新推动行业变革，提升服务质量和效率；行业竞争格局演变，呈现多元化发展态势。未来，外卖市场将继续在这些因素的推动下，不断发展壮大，为消费者提供更加便捷、优质的服务。同时，外卖行业也将面临诸多挑战，如食品安全、配送效率、市场竞争等，需要行业各方共同努力，不断创新和优化，推动外卖市场的可持续发展。\\n（本文仅供参考，不代表我们的任何投资建议。如需使用相关信息，请参阅报告原文。）\\n相关报告\\n\\n外卖出海行业专题报告：全球外卖市场空间广阔，美团滴滴开启外卖出海新纪元.pdf\\n到店业务专题报告：美团VS抖音，交战对垒、边界确立.pdf\\n美团度假商家增益助力计划：点播篇.pdf\\n美团研究报告：解码到店业务的竞争策略，探讨如何测算潜在的盈利提升空间.pdf\\n美团研究报告：服务+即时零售双驱动，本地生活龙头再塑新增长.pdf\\n\\n标签*   美团\\n*   拼好饭\\n*   外卖新模式\\n评论\\n\\n相关标签\\n\\n相关专题\\n\\n\\n直播电商\\n\\n外卖新模式\\n拼好饭\\n竞争策略\\n即时零售\\n本地生活\\nAI\\n外卖\\n抖音\\n美团\\n\\n换一批\\n\\n\\n\\n\\n\\n相关文档\\n\\n\\n相关文章\\n\\n\\n全部热门\\n\\n本年热门\\n\\n本季热门\\n\\n\\n1 美团点评99页报告深度解析：无尽的前沿.pdf\\n\\n2 美团点评深度解析：美团的战略、战术和能力圈.pdf\\n3 美团点评商业模式深度解析.pdf\\n4 互联网行业专题报告：美团VS抖音，错位竞争和正面竞争并存，市场整体成长空间充沛.pdf\\n5 阿里VS美团：掘金衣食住行，博弈电商之战.pdf\\n6 本地生活到店服务行业专题：从商户价值视角再论美团抖音到店竞争.pdf\\n7 美团研究报告：核心本地商业稳固，万物到家开启新增长.pdf\\n8 美团大众-仅仅是外卖?本地生活服务电商的下一个“阿里”.pdf\\n9 美团外卖专题报告：解析外卖市场结构，坚守美团长期价值.pdf\\n\\n10 互联网行业-美团到店专题研究：发展史、行业空间与新竞争者抖音.pdf\\n\\n\\n1 美团专题报告：拼好饭，外卖新模式，“成团”提效.pdf\\n\\n2 美团研究报告：服务+即时零售双驱动，本地生活龙头再塑新增长.pdf\\n3 美团-场景营销知行录：场景驱动真增长.pdf\\n4 到店业务专题报告：美团VS抖音，交战对垒、边界确立.pdf\\n5 美团研究报告：解码到店业务的竞争策略，探讨如何测算潜在的盈利提升空间.pdf\\n6 美团研究报告：即时零售成为到家第二增长曲线.pdf\\n7 美团研究报告：抖音竞争走出差异化趋势，到店酒旅业务盈利能力回升.pdf\\n8 外卖出海行业专题报告：全球外卖市场空间广阔，美团滴滴开启外卖出海新纪元.pdf\\n9 美团研究报告：垂直深耕到破壁融合，期待组织变革下的全新成长.pdf\\n\\n10 美团研究报告：本地生活领先者，推进组织改革及AI赋能.pdf\\n\\n\\n1 外卖出海行业专题报告：全球外卖市场空间广阔，美团滴滴开启外卖出海新纪元.pdf\\n\\n\\n全部热门\\n\\n本年热门\\n\\n本季热门\\n\\n\\n1 2023年美团直播电商生态分析：商家增益计划带动旅游产品GMV增长超500%\\n\\n2 2025年外卖出海行业专题报告：全球外卖市场空间广阔，美团滴滴开启外卖出海新纪元\\n3 2025年外卖市场现状及未来趋势分析\\n4 2024年到店业务专题报告：美团VS抖音，交战对垒、边界确立\\n5 2024年美团研究报告：解码到店业务的竞争策略，探讨如何测算潜在的盈利提升空间\\n6 2024年美团研究报告：服务+即时零售双驱动，本地生活龙头再塑新增长\\n7 2024年美团研究报告：垂直深耕到破壁融合，期待组织变革下的全新成长\\n8 2024年美团研究报告：本地生活领先者，推进组织改革及AI赋能\\n9 2024年美团专题报告：拼好饭，外卖新模式，“成团”提效\\n\\n10 2024年美团研究报告：抖音竞争走出差异化趋势，到店酒旅业务盈利能力回升\\n\\n\\n1 2023年美团直播电商生态分析：商家增益计划带动旅游产品GMV增长超500%\\n\\n2 2025年外卖出海行业专题报告：全球外卖市场空间广阔，美团滴滴开启外卖出海新纪元\\n3 2025年外卖市场现状及未来趋势分析\\n4 2024年到店业务专题报告：美团VS抖音，交战对垒、边界确立\\n5 2024年美团研究报告：解码到店业务的竞争策略，探讨如何测算潜在的盈利提升空间\\n6 2024年美团研究报告：服务+即时零售双驱动，本地生活龙头再塑新增长\\n7 2024年美团研究报告：垂直深耕到破壁融合，期待组织变革下的全新成长\\n8 2024年美团研究报告：本地生活领先者，推进组织改革及AI赋能\\n9 2024年美团专题报告：拼好饭，外卖新模式，“成团”提效\\n\\n10 2024年美团研究报告：抖音竞争走出差异化趋势，到店酒旅业务盈利能力回升\\n\\n\\n1 2023年美团直播电商生态分析：商家增益计划带动旅游产品GMV增长超500%\\n\\n\\n2 2025年外卖出海行业专题报告：全球外卖市场空间广阔，美团滴滴开启外卖出海新纪元\\n\\n\\n最新文档\\n\\n\\n最新精读\\n\\n\\n1 艾瑞咨询：2025年中国数字化赋能实体商业实践白皮书.pdf\\n\\n2 2025大模型从单词接龙到行业落地报告.pdf\\n3 2025视频号食品饮料行业趋势洞察报告.pdf\\n4 2025消费者对食品饮料品牌的可持续发展期望东南亚市场篇.pdf\\n5 香港金发局2024引领可持续发展的多变格局香港在推动可持续转型金融的关键作用研究报告繁体版.pdf\\n6 2024年下半年全球主要APT攻击活动报告.pdf\\n7 2025通信服务行业ESG白皮书.pdf\\n8 2025可持续人才需求白皮书.pdf\\n9 2025建筑材料行业ESG白皮书.pdf\\n\\n10 2025光储充行业ESG白皮书.pdf\\n\\n\\n1 2025年中国银行业大模型应用深度分析：推理技术驱动行业变革，头部银行已实现90%场景覆盖率\\n\\n2 非完全竞争市场深度解析：垄断、寡头与垄断竞争的经济逻辑与现实启示\\n3 大客户销售策略深度解析：从关系管理到价值共创的进化之路\\n4 从技术专家到卓越管理者：研发技术人才转型的五大核心修炼\\n5 创新创业课件深度解析：赋能未来商业领袖的关键路径\\n6 出口鼓励与管制：全球贸易战略的双刃剑解析\\n7 成功的搜索引擎：市场格局、技术演进与用户体验的深度解析\\n8 智能制造时代下的车间成本与售前分析管理深度解析\\n9 运钞车制造企业产品质量与成本控制管理深度分析及优化策略\\n10 产品综合设计的未来趋势：绿色、经济与品牌价值的融合之道\\n\\n\\n\\n关于我们\\n使用须知\\n帮助中心\\n意见建议\\n\\n地址：芜湖市弋江区金鹰世界中心13楼 电话：0553-5673101 邮箱：service@vzkoo.com\\nCopyright © 2023 未来智库 保留所有权利. 皖ICP备17004731号-2 皖公网安备34020702000480号\\n 扫码关注微信公众号\\n 扫码进入微信小程序\\n分享至\\n\\n\\n收藏\\n0\\n\\n\\n取消购买 \"}, {\"type\": \"image\", \"image_url\": \"https://img.chyxx.com/2020/08/20200810093453_m.png\", \"image_description\": \"The graph illustrates the market penetration rate of China's takeaway industry from 2015 to 2019, showing a steady increase from 4.2% to 13%.\"}, {\"type\": \"image\", \"image_url\": \"https://img.chyxx.com/2018/06/20180623190118_m.png\", \"image_description\": \"The graph illustrates the market size of the food delivery industry in billions of yuan from 2010 to 2018, highlighting growth trends and market share percentages, with a notable upward trajectory in both revenue and growth rate, particularly in 2017 and projected for 2018.\"}, {\"type\": \"image\", \"image_url\": \"http://chinabaogao.com/resource/images/202105/20210511144250xasq_m.png\", \"image_description\": \"The chart illustrates the growth in the number of mobile internet users for food delivery services in China from 2016 to early 2020, highlighting a steady increase in users and usage rates over the years.\"}, {\"type\": \"image\", \"image_url\": \"http://chinabaogao.com/resource/images/202105/20210511144252ijxj_m.png\", \"image_description\": \"The bar chart compares the market share percentages in June 2018 and June 2019 for first-tier cities, new first-tier and second-tier cities, and third- to fourth-tier cities in the food delivery industry.\"}, {\"type\": \"image\", \"image_url\": \"http://chinabaogao.com/resource/images/202104/20210402112621f1ud_m.png\", \"image_description\": \"A bar graph illustrates the growth in the external delivery service market revenue from 2015 to 2019, highlighting significant increases with specific revenue figures for each year along with a line indicating the growth rate percentage.\"}]", "tool_call_id": "call_ca383c98aff44fc1b0e743"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "##"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": " 问题陈述\n收集"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "行业分析师对外卖市场的未来"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "预测，包括市场规模、增长"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "趋势和技术变革。同时，"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "收集专家对京东和美团"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "未来战略的分析，以及"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "可能面临的风险和挑战。"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "\n\n## 研究发现"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "\n\n### 外"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "卖市场概况与"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "增长趋势\n- **市场规模"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "**：根据艾媒咨询"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "的数据，2024"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "年中国在线餐饮外卖行业的"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "市场规模预计为16"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": ",357"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "亿元人民币，并且"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "到202"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "7年有望达到19"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": ",567亿元人民币"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "。随着一线和新一线城市"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "外卖市场的逐渐饱和，三"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "线及以下城市成为"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "新的增长点。"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "\n- **区域差异**："}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "一二线城市的外卖市场需求"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "旺盛，而三四"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "线城市以及农村地区由于"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "互联网普及率提高和"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "居民收入水平的增长"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "，也显示出巨大的发展潜力"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "。\n- **消费者行为**"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "：下沉市场的消费者"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "每周点外卖频率"}

event: message_chunk
data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "超过三次的比例超过"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "六成，主要"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "消费场景为工作日（"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "38.4%）"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "和节假日聚餐（3"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "4.6%）。"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "平台信誉（50."}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "5%）和用户评价"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "与人工智能**："}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "提高配送效率。\n- **"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "物联网技术**：在"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "搜索结果未直接"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "具体策略的信息，"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "\n- **美团**：作为"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "。此外，美团"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "市场份额相对较小，"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "，也在尝试进入"}

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data: {"thread_id": "G3JIeLDLd92fDEfIcCs2G", "agent": "researcher", "id": "run-03d28f09-acf0-475b-a899-4190f3f95ed0", "role": "assistant", "content": "中的安全始终是外卖"}

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